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[null,"1.","Record Nr.",null,"UNINA9910496047903321"]
[null,null,"Autore",null,"Abaidi Ibtissame"]
[null,null,"Titolo",null,"La valeur perçue en marketing : Perspectives théoriques et enjeux managériaux / Rémi Mencarelli, Arnaud Rivière"]
[null,null,"Pubbl/distr/stampa",null,"Aix-en-Provence, : Presses universitaires de Provence, 2021"]
[null,null,"ISBN",null,"979-1-03-656957-9"]
[null,null,"Descrizione fisica",null,"1 online resource (288 p.)"]
[null,null,"Soggetti",null,"Economics"]
[{"$nulls":4},"Business"]
[{"$nulls":4},"travail"]
[{"$nulls":4},"gouvernance"]
[{"$nulls":4},"marketing"]
[{"$nulls":4},"valeur percue"]
[{"$nulls":4},"management"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Au cœur même de la définition du marketing, la valeur perçue a fait l’objet de nombreuses recherches au cours de ces 40 dernières années. Cette production scientifique intense a également trouvé un écho attentif du côté des praticiens. Dans ce contexte, cet ouvrage présente un triple objectif. Il vise tout d’abord à proposer une vue structurée et actualisée des recherches menées autour de la valeur perçue. Il ambitionne également de démontrer les apports du cadre d’analyse de la valeur perçue pour traiter les problématiques marketing actuelles. Il souhaite enfin stimuler les recherches futures sur ce sujet. La problématique de la valeur est ainsi abordée dans cet ouvrage au travers de trois perspectives. Une première partie dresse un inventaire exhaustif des approches de la valeur en marketing puis aborde plus spécifiquement trois types de valeurs : la valeur de magasinage, la valeur de consommation et la valeur résiduelle. Une deuxième partie esquisse un cadre théorique général de la valeur en examinant les liens qu’elle entretient avec certains déterminants et conséquences : les coûts d’apprentissage, l’immersion, l’image-prix, les pratiques, la satisfaction et la fidélité. Enfin, une troisième partie a pour objectif de "]
[{"$nulls":4},"montrer l’intérêt de mobiliser la valeur perçue pour dénouer des problématiques managériales stratégiques ou opérationnelles en proposant des applications dans les secteurs de la presse, de la culture, du tourisme, de l’agro-alimentaire et du sport."]
[null,"2.","Record Nr.",null,"UNINA9910908365003321"]
[null,null,"Autore",null,"Naik Ramachandra"]
[null,null,"Titolo",null,"Advanced Nanomaterials for Energy Storage Devices / / edited by Ramachandra Naik, H. P. Nagaswarupa, H. C. Ananda Murthy, Mika E. T. Sillanpää"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024"]
[null,null,"ISBN",null,"9783031747304"]
[{"$nulls":4},"3031747305"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (206 pages)"]
[null,null,"Collana",null,"Nanostructure Science and Technology, , 2197-7976"]
[null,null,"Disciplina",null,"541.2"]
[null,null,"Soggetti",null,"Nanochemistry"]
[{"$nulls":4},"Materials"]
[{"$nulls":4},"Catalysis"]
[{"$nulls":4},"Force and energy"]
[{"$nulls":4},"Chemistry"]
[{"$nulls":4},"Computer simulation"]
[{"$nulls":4},"Nanotechnology"]
[{"$nulls":4},"Materials for Energy and Catalysis"]
[{"$nulls":4},"Computational Design Of Materials"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Introduction to Nanomaterials for Energy Storage -- Fundamentals of Computational Design in Nanomaterials -- Computational modelling of radiative magneto Maxwell nanofluid: An application to improving the efficiency of energy conversion and storage systems -- Characterization methods for Nanomaterials in energy storage -- Synthesis Techniques for Novel Nanomaterials -- Advanced Synthesis Strategies for Enhanced Energy Storage Performance -- In-situ Characterization techniques for Energy Storage Applications -- Case Studies: Nanomaterials in Specific Energy Storage Devices -- Advanced Electrode for Energy Storage: Types and Fabrication Techniques -- Challenges and Opportunities in Nanomaterials for Energy Storage -- Future Perspectives and Emerging Trends in Nanomaterials for Energy Storage."]
[null,null,null,"Sommario/riassunto","This contributed volume provides a comprehensive overview of nanomaterials tailored for energy storage applications, covering "]
[{"$nulls":4},"fundamental concepts such as computational design and modeling, synthesis techniques, characterization methods, and advanced strategies for enhancing energy storage performance. Through case studies, it demonstrates the practical applications of nanomaterials in specific energy storage devices, highlighting their significance. The book also explores advanced electrode types and fabrication techniques, addresses challenges and opportunities in the field, and offers insights into future perspectives and emerging trends. It serves as an essential resource for researchers, scientists, engineers, and students interested in materials science, nanotechnology, and energy storage, providing a thorough understanding of the latest advancements and potential developments in the field."]
[null,"3.","Record Nr.",null,"UNINA9910557183203321"]
[null,null,"Autore",null,"Leach Tessa G"]
[null,null,"Titolo",null,"Machine Sensation : Anthropomorphism and 'Natural' Interaction with Nonhumans"]
[null,null,"Pubbl/distr/stampa",null,"London, : Open Humanities Press, 2020"]
[null,null,"Descrizione fisica",null,"1 online resource (301 p.)"]
[null,null,"Collana",null,"New Metaphysics series"]
[null,null,"Soggetti",null,"Computing and Information Technology"]
[{"$nulls":4},"Technology: general issues"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Emphasising the alien qualities of anthropomorphic technologies, Machine Sensation makes a conscious effort to increase rather than decrease the tension between nonhuman and human experience. In a series of rigorously executed cases studies, including natural user interfaces, artificial intelligence as well as sex robots, Leach shows how object-oriented ontology enables one to insist upon the unhuman nature of technology while acknowledging its immense power and significance in human life. Machine Sensation meticulously engages OOO, Actor Network Theory, the philosophy of technology, cybernetics and posthumanism in innovative and gripping ways."]