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[null,"1.","Record Nr.",null,"UNINA9910779900003321"]
[null,null,"Titolo",null,"Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2016"]
[null,null,"ISBN",null,"1-4094-7355-4"]
[{"$nulls":4},"1-317-18529-3"]
[{"$nulls":4},"1-317-18528-5"]
[{"$nulls":4},"1-315-56568-4"]
[{"$nulls":4},"1-4094-4462-7"]
[null,null,"Descrizione fisica",null,"1 online resource (349 p.)"]
[null,null,"Disciplina",null,"658.8120285574"]
[null,null,"Soggetti",null,"Database marketing"]
[{"$nulls":4},"Consumer profiling"]
[{"$nulls":4},"Customer relations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"A Gower book\"--Cover."]
[{"$nulls":4},"First published 2013 by Gower Publishing."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"pt. I. Methods -- pt. II. Applications."]
[null,null,null,"Sommario/riassunto","While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management.An impressive list of contributors, including many of the thought-leaders in database marketing from across the world, bring together chapters that combine the best academic research and business ap"]
[null,"2.","Record Nr.",null,"UNINA9910512199203321"]
[null,null,"Autore",null,"Kimmerle Nadja"]
[null,null,"Titolo",null,"Lucan und der Prinzipat : Inkonsistenz und unzuverlässiges Erzählen im \"Bellum Civile\" / / Nadja Kimmerle"]
[null,null,"Pubbl/distr/stampa",null,"Berlin/Boston, : De Gruyter, 2015"]
[{"$nulls":4},"Berlin ; ; Boston : , : De Gruyter, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"9783110367430"]
[{"$nulls":4},"3110367432"]
[{"$nulls":4},"9783110385984"]
[{"$nulls":4},"3110385988"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (356 p.)"]
[null,null,"Collana",null,"Millennium-Studien / Millennium Studies ; ; 53"]
[null,null,"Classificazione",null,"NH 7325"]
[null,null,"Disciplina",null,"873.01"]
[null,null,"Soggetti",null,"Epic poetry, Latin - History and criticism"]
[{"$nulls":4},"Criticism, interpretation, etc."]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Vorwort -- Inhalt -- 1. Einleitung -- 2. Alexander in Lucans Bellum Civile – Kritik an Caesar und Nero? -- 3. Der historische Kontext: Der Prinzipat und ‚politische‘ Meinungsäußerung -- 4. Inkonsistenz und unzuverlässiges Erzählen in der Literaturtheorie -- 5. Unzuverlässiges Erzählen im Bellum Civile -- 6. Unzuverlässiges Erzählen im Prinzipat Neros -- 7. Resümee -- Literatur -- Personenregister -- Sachregister"]
[null,null,null,"Sommario/riassunto","Lucans Bellum Civile wird traditionell als politisches Dokument mit prinzipatskritischer Tendenz gedeutet. Seit einigen Jahren sind jedoch Widersprüchlichkeiten innerhalb des Textes betont worden, die eine solch einseitige Deutung fragwürdig erscheinen lassen. Ziel dieser Arbeit ist es, die komplexe Vielschichtigkeit der Inkonsistenzen umfassend zu beschreiben und historisch auszuwerten. Hierfür werden aktuelle Konzepte unzuverlässigen Erzählens herangezogen, zu einem eigenständigen Modell modifiziert und auf das Epos angewandt. Neben dem Fokus auf das gesamte Werk werden vertieft die Figur Caesars und der libertas-Begriff untersucht. Inkonsistenzen lassen sich dabei nicht nur innerhalb der Figurendarstellung, sondern auch zwischen Erzähler- und Figurenstimmen, insbesondere aber innerhalb der Erzählerstimme konstatieren. Daher kann keine konsistente Aussage des Textes, somit "]
[{"$nulls":4},"keine eindeutige Beurteilung des Prinzipats und Neros ermittelt werden. Vielmehr lässt sich das Epos auf die widersprüchliche Wertewelt und Erfahrungswirklichkeit seiner Entstehungszeit beziehen. Es bietet eine monarchische Ausformung republikanischer memoria, die den Wandel in der Erinnerungskultur und die dadurch entstandene Zerrissenheit widerspiegelt."]
[{"$nulls":4},"Lucan’s Bellum Civile (Pharsalia) is traditionally read as a political critique of the Principate. However, several features of this text run counter to this interpretation. This study reexamines Lucan’s work using the model of the unreliable narrator to illuminate its portrayal of contradictory structures in Nero’s Principate. The interdisciplinary approach offers a new perspective on Lucan’s epic poem and its historical importance."]