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[null,"1.","Record Nr.",null,"UNINA9910495796203321"]
[null,null,"Autore",null,"Baygert Nicolas"]
[null,null,"Titolo",null,"Le marketing politique / / Thomas Stenger"]
[null,null,"Pubbl/distr/stampa",null,"Paris, : CNRS Éditions, 2019"]
[null,null,"ISBN",null,"2-271-12196-5"]
[null,null,"Descrizione fisica",null,"1 online resource (180 p.)"]
[null,null,"Collana",null,"Les essentiels d'Hermès"]
[null,null,"Soggetti",null,"Communication"]
[{"$nulls":4},"politique"]
[{"$nulls":4},"marketing"]
[{"$nulls":4},"communication"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Douter de l'existence du marketing politique, c'est s'assurer d'être pris pour un naïf. Le recours aux outils et au langage du marketing par le monde politique paraît évident, tout comme la manipulation des citoyens par le marketing. En cette année d'élections présidentielles, cet ouvrage propose un examen critique et international du marketing politique. Des chercheurs de disciplines différentes soulignent que les rapports entre marketing et politique sont plus complexes, plus subtils qu'on ne le pense généralement. Comprendre sans préjugés, mais non sans esprit critique."]