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[null,"1.","Record Nr.",null,"UNINA9910463878903321"]
[null,null,"Autore",null,"Hunt Shelby D."]
[null,null,"Titolo",null,"Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2015"]
[null,null,"ISBN",null,"1-315-70253-3"]
[{"$nulls":4},"1-317-46514-8"]
[null,null,"Descrizione fisica",null,"1 online resource (512 p.)"]
[null,null,"Disciplina",null,"658.8001"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published 2010 by M.E. Sharpe."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Part 1. The Nature of Marketing and Science; 1 Introduction; 1.1 Three Contradictions?; 1.2 Objectives of Monograph; 1.3 The Nature of Marketing; 1.3.1 The Scope of Marketing; 1.3.2 Is Marketing a Science?; 1.4 The Nature of Science; 1.5 The Unity of Scientific Method; 1.5.1 Discovery Versus Justification; 1.6 Conclusions on Marketing Science; 1.7 The Three Dichotomies Model: An Evaluation; 1.7.1 The Positive/Normative Dichotomy in Philosophy of Science; 1.7.2 Is the Positive/Normative Dichotomy False?"]
[{"$nulls":4},"1.7.3 Is the Positive/Normative Dichotomy Dangerous?1.7.4 Is the Positive/Normative Dichotomy Unnecessary?; 1.7.5 Is the Positive/Normative Dichotomy Meaningless?; 1.7.6 Is the Positive/Normative Dichotomy Useless?; 1.7.7 Is All of Marketing Thought Normative?; 1.8 The Three Dichotomies Model as a General Taxonomical Framework for Marketing; 1.9 Plan of Monograph; Questions for Analysis and Discussion; Notes; 2 On the Marketing Discipline; 2.1 On Marketing as . . .; 2.1.1 . . . A University Discipline; 2.1.2 . . . An Applied Discipline; 2.1.3 . . . A Professional Discipline"]
[{"$nulls":4},"2.1.4 . . . A Set of Responsibilities2.1.5 Conclusion on the Nature of the Marketing Discipline; 2.2 The Defining Marketing Controversy; 2.2.1 On the 2007 Definition of Marketing; 2.3 The Defining Marketing Research Controversy; 2.3.1 Research Questions in Marketing; 2.3.2 Conclusion on the Nature of Marketing Research; Questions for Analysis and "]
[{"$nulls":4},"Discussion; Notes; Part 2. The Foundations of Marketing Theory; 3 On the Morphology of Explanation; 3.1 Explanations in Marketing; 3.2 Criteria for Evaluating Explanatory Models; 3.3 Deductive-Nomological Explanation; 3.4 Statistical Explanation"]
[{"$nulls":4},"3.4.1 Theories of Probability3.4.2 Statistical Explanation and the Social Sciences; 3.4.3 Deductive-Statistical Explanation; 3.4.4 Inductive-Statistical Explanation; 3.5 Are Logical Empiricist Models of Explanation Adequate?; 3.5.1 Is the D-N Model Dead?; 3.5.2 Is the I-S Model Dead?; 3.6 The Pattern Model; 3.7 Functionalist Explanation; 3.7.1 Uses of the Terms Function and Functional Explanation; 3.7.2 Preliminary Problems of Functional Explanation; 3.7.3 The Logic of Functional Explanation; 3.7.4 Functionalism in the Context of Discovery; 3.8 Summary and Conclusions"]
[{"$nulls":4},"Questions for Analysis and DiscussionNotes; 4 Explanation: Issues and Aspects; 4.1 Explanation, Prediction, and Retrodiction; 4.1.1 Explanations as Potential Predictions; 4.1.2 Predictions as Potential Explanations; 4.1.3 Are Explanations and Predictions Potential Retrodictions?; 4.2 Causal Explanations; 4.2.1 The Notion of Causality; 4.2.2 Evidence for Causation; 4.3 Explanatory Incompleteness, Explanation Chains, and Infinite Regress; 4.3.1 Marketing Explanation Chains; 4.4 Other Forms of Explanatory Incompleteness; 4.4.1 Enthymemes; 4.4.2 Partial Explanations; 4.4.3 Explanation Sketches"]
[{"$nulls":4},"4.5 The Fundamental Explananda of Marketing"]
[null,null,null,"Sommario/riassunto","One of the true classics in Marketing is now thoroughly revised and updated. \"\"Marketing Theory\"\" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundatio"]
[null,"2.","Record Nr.",null,"UNINA9910495746603321"]
[null,null,"Autore",null,"Bourillon Florence"]
[null,null,"Titolo",null,"Changer les noms des rues de Paris : La Commission Merruau, 1862"]
[null,null,"Pubbl/distr/stampa",null,"Rennes, : Presses universitaires de Rennes, 2017"]
[null,null,"ISBN",null,"2-7535-6546-5"]
[null,null,"Descrizione fisica",null,"1 online resource (348 p.)"]
[null,null,"Soggetti",null,"History"]
[{"$nulls":4},"Paris"]
[{"$nulls":4},"histoire urbaine"]
[{"$nulls":4},"toponymie"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Changer la dénomination des rues de Paris ou modifier la numérotation des maisons représente un acte fort de transformation de la ville. En opérant ces changements, l'autorité ne fait pas que modifier les repères et troubler les habitudes. Dans une vision surplombante, elle tente d'ordonner l'espace urbain selon des impératifs qui lui sont propres. C'est cette vaste opération que la commission administrative présidée par le secrétaire de la Préfecture, Charles Merruau, est chargée de mener à la suite de l'annexion des « territoires suburbains » ou de « l'association des communes », c'est selon, de 1860. La tâche est compliquée par les différents niveaux de l'intervention : dans le Paris ancien des douze arrondissements, il s'agit de remettre de l'ordre dans les strates successives d'appellation et souvent de regrouper les rues ; dans le Paris nouveau, de remédier aux innombrables dénominations identiques et d'anticiper le développement futur de la ville. Ce livre publie le rapport officiel de la commission ainsi que le contenu de deux grands tableaux conservés à la Bibliothèque de l'Hôtel de Ville, inédits jusqu'ici, qui présentent les motifs de regroupement des voies ou de changements de noms, précédé d'une introduction de présentation. Le but de la commission est en effet de conforter, par l'adoption d'un système commun de numérotation des maisons et par le choix des odonymes, un registre identique à l'échelle de l'agglomération, et concourir ainsi à l'uniformisation de la mémoire collective. L'objectif est clairement défini : Paris, capitale de l'Empire assume l'héritage de la "]
[{"$nulls":4},"Nation. La publication du rapport permet également de revenir sur la démarche d'une commission administrative et de mesurer l'implication, à différents niveaux, des décideurs, élus du conseil municipal, préfet de la Seine, Napoléon III lui-même. Toutes les propositions n'ont pas été suivies mais le Paris d'aujourd'hui est bien l'héritier des choix de la commission."]
[null,"3.","Record Nr.",null,"UNINA9910785675103321"]
[null,null,"Titolo",null,"New technology-based firms in the new millennium . Vol. 8 [[electronic resource] /] / edited by Ray Oakey ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Amsterdam ; ; Oxford, : Pergamon"]
[{"$nulls":4},"Bingley, : Emerald, 2010"]
[null,null,"ISBN",null,"1-282-96404-6"]
[{"$nulls":4},"9786612964046"]
[{"$nulls":4},"0-85724-374-8"]
[null,null,"Descrizione fisica",null,"1 online resource (237 p.)"]
[null,null,"Collana",null,"New technology-based firms in the new millennium, , 1876-0228"]
[null,null,"Disciplina",null,"338.064"]
[null,null,"Soggetti",null,"Business & Economics - Entrepreneurship"]
[{"$nulls":4},"Business & Economics - New Business Enterprises"]
[{"$nulls":4},"Business & Economics - Small Business"]
[{"$nulls":4},"Business innovation"]
[{"$nulls":4},"Entrepreneurship"]
[{"$nulls":4},"High technology industries"]
[{"$nulls":4},"New business enterprises - Effect of technological innovations on"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"ch. 1. Introduction / Ray Oakey, Gary Cook -- ch. 2. Defining university spin-offs / Teresa Hogan, Quan Zhou -- ch. 3. Entrepreneurial-innovative university services : a way to integrate in the university's third mission / Mónica Arroyo-Vázquez, Peter van der Sijde, Fernando Jiménez-Sáez -- ch. 4. Linking innovation and entrepreneurship in higher education : a study of Swedish schools of entrepreneurship / ôsa Lindholm Dahlstrand, Eva Berggren -- ch. 5. How useful is the stage model theory in explaining the capital structure of venture capital-backed and non-venture capital-backed firms? / Teresa Hogan, Elaine Hutson -- ch. 6. Who you are and what you do : the role of entrepreneurial human capital in the demand and supply of external finance of high-tech start-ups / Panagiotis Ganotakis -- ch. 7. Financing new ventures : attitudes towards public innovation support / Charlotte Norrman, Magnus Klofsten -- ch. 8. Small firm expectations from acquisition in the ICT industry : a conceptual framework for stakeholder analysis / Caren Weinberg, Tim Minshall, Elizabeth Garnsey "]
[{"$nulls":4},"-- ch. 9. Entrepreneurs' communicative behaviour in technology-based versus service-based businesses : a resource dependence perspective / Pia Ulvenblad -- ch. 10. Knowledge-intensive entrepreneurship and the voice-of-the-consumer / Basil G. Englis, Paula D. Englis, Aard Groen, Peter van der Sijde -- ch. 11. Going public : a growth opportunity for research-intensive companies / Antonio Corvino, Giulia Romano, Ettore Spadafora -- ch. 12. What are high-technology firms and what drives their performance? / Martin A. Sims, Nicholas O'Regan -- ch. 13. Implementing open innovation : challenges in linking strategic and operational factors for large firms working with HTSFs / Tim Minshall, Letizia Mortara, Johann Jakob Napp -- ch. 14. Forms of market orientation in French young high-technology firms : a typology / Stéphanie Petzold-Dumeynieux."]
[null,null,null,"Sommario/riassunto","The New Technology-Based Firms in the New Millenium series provides up to date research on a variety of aspects of High Technology Small Firm formation and growth (HTSFs) from a range of interdisciplinary perspectives and from national contexts throughout the world. This edited book series reflects on and shapes currently popular national government policies insofar as they relate to HTSFs. It is the only international publication specifically dealing with HTSF formation and growth and it uniquely provides an uninterrupted record of research in this area since 1993. This latest volume is a collection of the best papers presented at the HTSF Conference held in the United Kingdom at Manchester Business School in June 2007. Three major themes have emerged. Six particularly strong chapters of this volume are devoted to the critical problems of HTSF financing, comprising two contributions from the United Kingdom and individual chapters from Sweden, the Irish Republic, Italy, and Belgium. A further four papers are concerned with aspects of strategic development in HTSFs, and a final group of three papers deal with HTSF marketing problems, often in a strategic context."]