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[null,"1.","Record Nr.",null,"UNINA9910449794303321"]
[null,null,"Titolo",null,"Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, England, : Emerald Group Publishing, c2002"]
[null,null,"ISBN",null,"1-280-47920-5"]
[{"$nulls":4},"9786610479207"]
[{"$nulls":4},"1-84544-667-4"]
[null,null,"Descrizione fisica",null,"1 online resource (136 p.)"]
[null,null,"Collana",null,"Journal of Business & Industrial Marketing. No.2/3 ; ; Vol. 17"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Industrial marketing"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency"]
[null,null,null,"Sommario/riassunto","About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe."]
[null,"2.","Record Nr.",null,"UNINA9910484682103321"]
[null,null,"Titolo",null,"Wirtschaftsinformatik in Theorie und Praxis : Festschrift zu Ehren von Prof. Dr. Andreas Meier / / herausgegeben von Edy Portmann"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2017"]
[null,null,"ISBN",null,"3-658-17613-X"]
[null,null,"Edizione",null,"[1st ed. 2017.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XVIII, 224 S. 54 Abb., 11 Abb. in Farbe.)"]
[null,null,"Disciplina",null,"004"]
[null,null,"Soggetti",null,"Computer science"]
[{"$nulls":4},"Business information services"]
[{"$nulls":4},"Computer Science"]
[{"$nulls":4},"IT in Business"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,null,"Sommario/riassunto","Die Beiträge in diesem Herausgeberwerk bieten einen aktuellen Überblick über relevante Themen der modernen Wirtschaftsinformatik. Das Buch ist Andreas Meier von der Universität Freiburg, Schweiz, und seiner wissenschaftlichen Leistung gewidmet. Professor Meier hat durch sein großes Schaffen die Wirtschaftsinformatik in Theorie und Praxis geprägt und weiterentwickelt, was seine ehemaligen Doktoranden in verschiedenen Kapiteln aufzeigen. Sie präsentieren darin Ansätze, Modelle und Methoden theoretischer, angewandter, empirischer sowie gestaltungsorientierter Wirtschaftsinformatik. Das Buch richtet sich dabei an Wirtschaftsinformatiker, Informatiker und Wirtschaftswissenschaftler aller Couleur. Der Inhalt Wirtschaftsinformatik: Theorie, Anwendung, Empirie, Gestaltungsorientierung Grundlagen: Design, Innovation, Rigor vs. Relevanz, Synthetische Methoden  Die Zielgruppen Informatiker und Wirtschaftsinformatiker an (Fach-)Hochschulen und in Unternehmen Wirtschaftswissenschaftler mit Interesse an Informatikthemen Interessierte, die sich einen Überblick über die Entwicklung von Wirtschaftsinformatik verschaffen möchten Der Herausgeber Edy Portmann ist Förderprofessor der Schweizerischen Post an der Universität Bern, Schweiz. In seiner Forschung beschäftigt er sich mit "]
[{"$nulls":4},"Fragen rund um Informationssysteme, -verarbeitung und -beschaffung. Im Anschluss an das Studium in Wirtschaftsinformatik, Betriebs- und Volkswirtschaftslehre promovierte er in Informatik. Er war u. a. bei Link, Swisscom, PwC und Ernst & Young tätig. Zudem forschte an der Nationaluniversität Singapur sowie an der Universität Kalifornien in Berkeley."]