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[null,"1.","Record Nr.",null,"UNINA9910298510003321"]
[null,null,"Titolo",null,"Business Relationship Management and Marketing : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015"]
[null,null,"ISBN",null,"3-662-43856-9"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (342 p.)"]
[null,null,"Collana",null,"Springer Texts in Business and Economics, , 2192-4333"]
[null,null,"Disciplina",null,"338.00151"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Sales management"]
[{"$nulls":4},"Market Research/Competitive Intelligence"]
[{"$nulls":4},"Business Strategy/Leadership"]
[{"$nulls":4},"Sales/Distribution"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management."]
[null,null,null,"Sommario/riassunto","Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research "]
[{"$nulls":4},"results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice."]
[null,"2.","Record Nr.",null,"UNINA9910484175003321"]
[null,null,"Titolo",null,"Quantum transport : modelling analysis and asymptotics : lectures given at the C.I.M.E. Summer School held in Cetraro, Italy, September 11-16, 2006 / / by Gregoire Allaire ... [et al.] ; editors, Naoufel Ben Abdallah, Giovanni Frosali"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, : Springer, c2008"]
[null,null,"ISBN",null,"9783540795742"]
[{"$nulls":4},"354079574X"]
[null,null,"Edizione",null,"[1st ed. 2008.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XIV, 260 p. 57 illus.)"]
[null,null,"Collana",null,"Lecture notes in mathematics, , 0075-8434 ; ; 1946"]
[null,null,"Disciplina",null,"530.1433"]
[null,null,"Soggetti",null,"Quantum electrodynamics"]
[{"$nulls":4},"Evolution equations - Asymptotic theory"]
[{"$nulls":4},"Quantum theory - Mathematical models"]
[{"$nulls":4},"Transport theory - Mathematical models"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Periodic Homogenization and Effective Mass Theorems for the Schrödinger Equation -- Mathematical Properties of Quantum Evolution Equations -- Quantum Hydrodynamic and Diffusion Models Derived from the Entropy Principle -- Multiscale Computations for Flow and Transport in Heterogeneous Media."]
[null,null,null,"Sommario/riassunto","The CIME Summer School held in Cetraro, Italy, in 2006 addressed researchers interested in the mathematical study of quantum transport models. In this volume, a result of the above mentioned Summer School, four leading specialists present different aspects of quantum transport modelling. Allaire introduces the periodic homogenization theory, with a particular emphasis on applications to the Schrödinger equation. Arnold focuses on several quantum evolution equations that are used for quantum semiconductor device simulations. Degond presents quantum hydrodynamic and diffusion models starting from the entropy minimization principle. Hou provides the state-of-the-art survey of the multiscale analysis, modelling and simulation of transport phenomena. The volume contains accurate expositions of the main aspects of quantum transport modelling and provides an excellent basis for researchers in this field."]