{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":37,"n_cols":5,"rows_kept":37,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[11,2,11,3],[12,2,12,3],[16,2,16,3],[18,2,18,3],[18,4,18,5],[19,2,19,3],[19,4,19,5],[20,2,20,3],[21,2,21,3],[22,2,22,3],[23,2,23,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[32,2,32,3],[33,2,33,3],[35,2,35,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910953684103321"]
[null,null,"Autore",null,"Eicker Daniel Julius"]
[null,null,"Titolo",null,"Brand communities : Lösing für eine effektivere Markenkommunikation / / Daniel Julius Eicker"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, : Druck Diplomica, 2008"]
[null,null,"ISBN",null,"3-8366-0841-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (67 p.)"]
[null,null,"Collana",null,"Diplomarbeit"]
[null,null,"Disciplina",null,"658 827"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Branding (Marketing)"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Brand Communities; Inhaltsverzeichnis; Abbildungsverzeichnis; 1 Einleitung; 2 Wirkung von Brand Communities auf die Markenstärke; 3 Implikationen für das Management von Brand Communities; 4 Schlussbetrachtung; Literaturverzeichnis"]
[null,null,null,"Sommario/riassunto","HauptbeschreibungDie Studie \"\"Brand Communities und Markenstärke\"\" befasst sich mit einem relevanten und interessanten Bereich des Markenmanagements. In Zeiten des zunehmenden Rechtfertigungsdrucks für Marketingaufwendungen sind akademische Forschung und unternehmerische Praxis auf der Suche nach geeigneten Steuerungsgrößen und Kennzahlen, die den Nutzen von Marketingbudgets abbilden. Im Blickpunkt steht dabei insbesondere der Markenwert. An diesem Punkt setzt die vorliegende Diplomarbeit an und untersucht das Instrument \"\"Brand Community\"\" hinsichtlich des Einflusses auf die Marken"]
[null,"2.","Record Nr.",null,"UNINA9910483753803321"]
[null,null,"Titolo",null,"Cyber-Physical Systems: Design and Application for Industry 4.0 / / edited by Alla G. Kravets, Alexander A. Bolshakov, Maxim Shcherbakov"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021"]
[null,null,"ISBN",null,"3-030-66081-8"]
[null,null,"Edizione",null,"[1st ed. 2021.]"]
[null,null,"Descrizione fisica",null,"1 online resource (440 pages)"]
[null,null,"Collana",null,"Studies in Systems, Decision and Control, , 2198-4190 ; ; 342"]
[null,null,"Disciplina",null,"006.22"]
[null,null,"Soggetti",null,"Cooperating objects (Computer systems)"]
[{"$nulls":4},"Computational intelligence"]
[{"$nulls":4},"Engineering - Data processing"]
[{"$nulls":4},"Cyber-Physical Systems"]
[{"$nulls":4},"Computational Intelligence"]
[{"$nulls":4},"Data Engineering"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Cyber-Physical Systems Design -- Cyber-Physical Systems in Chemical industry -- Cyber-Physical Systems for New Materials Design -- Cyber-physical systems and Industrial applications in Energetics -- Engineering Education for Cyber-Physical Systems Design."]
[null,null,null,"Sommario/riassunto","This book consists of chapters dedicated to the questions of cyber-physical system design and its usage for the chemical industry and new material design. Also, the contribution of the book covers scientific research and their results for cyber-physical systems design and application in the energy domain and solutions regarding engineering education for cyber-physical systems design. The book offers unique content for researchers and practitioners who are looking for new knowledge and skills in the framework of Industry 4.0 solutions. The book also benefits researchers and practitioners in chemistry and new material design and manufacturing to understand how cyber-physical systems can be applied to increase efficiency and performance. The target audience of the book are practitioners, enterprises representatives, scientists, Ph.D. and master students who perform scientific research or applications of cyber-physical systems in the concept of Industry 4.0. ."]