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[null,"1.","Record Nr.",null,"UNINA9910482987503321"]
[null,null,"Titolo",null,"Fluctuation theory for Lévy processes : Ecole d'Eté de Probabilités de Saint-Flour XXXV - 2005 / / edited by Jean Picard and Ronald A. Doney"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer-Verlag, , [2007]"]
[{"$nulls":4},"©2007"]
[null,null,"ISBN",null,"1-280-85335-2"]
[{"$nulls":4},"9786610853359"]
[{"$nulls":4},"3-540-48511-2"]
[null,null,"Edizione",null,"[1st ed. 2007.]"]
[null,null,"Descrizione fisica",null,"1 online resource (153 p.)"]
[null,null,"Collana",null,"École d'Été de Probabilités de Saint-Flour, , 0721-5363 ; ; 1897"]
[null,null,"Disciplina",null,"519.282"]
[null,null,"Soggetti",null,"Lévy processes"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [133]-137) and index."]
[null,null,"Nota di contenuto",null,"to Lévy Processes -- Subordinators -- Local Times and Excursions -- Ladder Processes and the Wiener–Hopf Factorisation -- Further Wiener–Hopf Developments -- Creeping and Related Questions -- Spitzer's Condition -- Lévy Processes Conditioned to Stay Positive -- Spectrally Negative Lévy Processes -- Small-Time Behaviour."]
[null,null,null,"Sommario/riassunto","Lévy processes, i.e. processes in continuous time with stationary and independent increments, are named after Paul Lévy, who made the connection with infinitely divisible distributions and described their structure. They form a flexible class of models, which have been applied to the study of storage processes, insurance risk, queues, turbulence, laser cooling, ... and of course finance, where the feature that they include examples having \"heavy tails\" is particularly important. Their sample path behaviour poses a variety of difficult and fascinating problems. Such problems, and also some related distributional problems, are addressed in detail in these notes that reflect the content of the course given by R. Doney in St. Flour in 2005."]
[null,"2.","Record Nr.",null,"UNINA9910819465503321"]
[null,null,"Autore",null,"Heath Robert <1947->"]
[null,null,"Titolo",null,"Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012"]
[null,null,"ISBN",null,"9786613616180"]
[{"$nulls":4},"9781119967620"]
[{"$nulls":4},"1119967627"]
[{"$nulls":4},"9781280586354"]
[{"$nulls":4},"1280586354"]
[{"$nulls":4},"9781119967637"]
[{"$nulls":4},"1119967635"]
[{"$nulls":4},"9781119969006"]
[{"$nulls":4},"111996900X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 248 pages)"]
[null,null,"Disciplina",null,"659.101/9"]
[null,null,"Soggetti",null,"Advertising - Psychological aspects"]
[{"$nulls":4},"Emotions"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index."]
[null,null,null,"Sommario/riassunto","Our relationship with ads: it's complicated   A must-read for anyone "]
[{"$nulls":4},"intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day."]