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[null,"1.","Record Nr.",null,"UNINA9910481020103321"]
[null,null,"Autore",null,"Hoskins Colin"]
[null,null,"Titolo",null,"Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c2004"]
[null,null,"ISBN",null,"1-5063-1986-6"]
[{"$nulls":4},"1-322-41568-4"]
[{"$nulls":4},"0-7619-3095-7"]
[{"$nulls":4},"1-4522-6433-3"]
[null,null,"Descrizione fisica",null,"1 online resource (369 p.)"]
[null,null,"Disciplina",null,"338.4730223"]
[null,null,"Soggetti",null,"Mass media - Economic aspects"]
[{"$nulls":4},"Economics"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 331-336) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors"]
[null,null,null,"Sommario/riassunto","In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change."]