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[null,"1.","Record Nr.",null,"UNINA9910480889403321"]
[null,null,"Autore",null,"Newman Bruce I"]
[null,null,"Titolo",null,"The mass marketing of politics [[electronic resource] ] : democracy in an age of manufactured images / / Bruce I. Newman"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c1999"]
[null,null,"ISBN",null,"1-322-41798-9"]
[{"$nulls":4},"0-7619-0959-1"]
[{"$nulls":4},"1-4522-6364-7"]
[null,null,"Descrizione fisica",null,"1 online resource (186 p.)"]
[null,null,"Disciplina",null,"324.720973"]
[null,null,"Soggetti",null,"Political campaigns - United States"]
[{"$nulls":4},"Marketing - United States"]
[{"$nulls":4},"Presidents - United States - Election"]
[{"$nulls":4},"Democracy - United States"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"United States Politics and government 20th century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 147-153) and indexes."]
[null,null,"Nota di contenuto",null,"Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author"]
[null,null,null,"Sommario/riassunto","Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue."]