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[null,"1.","Record Nr.",null,"UNINA9910459573003321"]
[null,null,"Autore",null,"Wilk Stephen R"]
[null,null,"Titolo",null,"Medusa [[electronic resource] ] : Solving the Mystery of the Gorgon"]
[null,null,"Pubbl/distr/stampa",null,"Oxford, : Oxford University Press, USA, 2000"]
[null,null,"ISBN",null,"1-280-47160-3"]
[{"$nulls":4},"0-19-802882-2"]
[null,null,"Descrizione fisica",null,"1 online resource (288 p.)"]
[null,null,"Disciplina",null,"292.1/3"]
[{"$nulls":4},"398.450938"]
[null,null,"Soggetti",null,"Medusa (Greek mythology)"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; PART I: THE MYSTERY; PART II: THE SOLUTION; Appendix; Notes; References; Index"]
[null,null,null,"Sommario/riassunto","Medusa, the Gorgon, who turns those who gaze upon her to stone, is one of the most popular and enduring figures of Greek mythology. Long after many other figures from Greek myth have been forgotten, she continues to live in popular culture. In this fascinating study of the legend of Medusa, Stephen R. Wilk begins by refamiliarizing readers with the story through ancient authors and classical artwork, then looks at the interpretations that have been given of the meaning of the myth through the years. A new and original interpretation of the myth is offered, based upon astronomical phenomena. Th"]
[null,"2.","Record Nr.",null,"UNINA9910480659203321"]
[null,null,"Titolo",null,"Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, 2012"]
[null,null,"ISBN",null,"1-4522-4055-8"]
[{"$nulls":4},"1-4522-4071-X"]
[null,null,"Descrizione fisica",null,"1 online resource (505 p.)"]
[null,null,"Disciplina",null,"658.83"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Consumption (Economics) - Research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Brief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights"]
[{"$nulls":4},"PART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors"]
[null,null,null,"Sommario/riassunto","Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent "]
[{"$nulls":4},"innovative developments in marketing research."]
[null,"3.","Record Nr.",null,"UNISALENTO991003372209707536"]
[null,null,"Autore",null,"Rossi-Doria, Anna"]
[null,null,"Titolo",null,"Dare forma al silenzio : scritti di storia politica delle donne / Anna Rossi-Doria"]
[null,null,"Pubbl/distr/stampa",null,"Roma : Viella, 2007"]
[null,null,"ISBN",null,"9788883342622"]
[null,null,"Descrizione fisica",null,"xix, 320 p. ; 21 cm."]
[null,null,"Collana",null,"La storia. Temi ; 6"]
[null,null,"Soggetti",null,"Donne - Diritti politici e civili"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Con bibliografia e indice"]