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[null,"1.","Record Nr.",null,"UNINA9910479958903321"]
[null,null,"Autore",null,"Govoni Norman A. P"]
[null,null,"Titolo",null,"Dictionary of marketing communications [[electronic resource] /] / Norman A. Govoni"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c2004"]
[null,null,"ISBN",null,"1-4522-6295-0"]
[{"$nulls":4},"0-7619-2770-0"]
[{"$nulls":4},"1-322-41794-6"]
[null,null,"Descrizione fisica",null,"1 online resource (737 p.)"]
[null,null,"Disciplina",null,"380.103"]
[null,null,"Soggetti",null,"Communication in marketing"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 245-247)."]
[null,null,"Nota di contenuto",null,"Cover Page; Title; Copyright; Contents; Dedication; Preface; Entries A Through Z; Resources; About the Author"]
[null,null,null,"Sommario/riassunto","With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession."]