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[null,"1.","Record Nr.",null,"UNINA9910154651603321"]
[null,null,"Autore",null,"Wright Ray <1942->"]
[null,null,"Titolo",null,"Business-to-business marketing : a step-by-step guide / / Ray Wright"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : FT Prentice Hall, , [2004]"]
[{"$nulls":4},"©2004"]
[null,null,"ISBN",null,"1-5129-4123-9"]
[{"$nulls":4},"1-280-56124-6"]
[{"$nulls":4},"9786610561247"]
[{"$nulls":4},"1-4058-7021-4"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xiv, 522 páginas)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Industrial marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Incluye índice."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence."]
[null,"2.","Record Nr.",null,"UNINA9910468249503321"]
[null,null,"Autore",null,"Demeter M. Attila"]
[null,null,"Titolo",null,"Academic Knowledge Production and the Global South : Questioning Inequality and Under-representation / / by Márton Demeter"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020"]
[null,null,"ISBN",null,"9783030527013"]
[{"$nulls":4},"3030527018"]
[null,null,"Edizione",null,"[1st ed. 2020.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XVIII, 195 p. 8 illus., 6 illus. in color.)"]
[null,null,"Disciplina",null,"658.4038"]
[{"$nulls":4},"370"]
[null,null,"Soggetti",null,"Education, Higher"]
[{"$nulls":4},"Education and state"]
[{"$nulls":4},"International education"]
[{"$nulls":4},"Comparative education"]
[{"$nulls":4},"Higher Education"]
[{"$nulls":4},"Educational Policy and Politics"]
[{"$nulls":4},"Education Policy"]
[{"$nulls":4},"International and Comparative Education"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Part I Theoretical Considerations -- 1. Introduction -- 2. The Stories Are Written by the Victors: Theoretical Considerations -- Part II Empirical Evidences and Practical Considerations -- 3. The Dynamics Behind the Problem of Inequality: The World-System of Global Inequality in Knowledge Production -- 4.The Rise of the Global South -- 5. Collecting Academic Capital -- 6. Gatekeepers of Knowledge Dissemination: Inequality in Journal Editorial Boards -- 7. Global Academia and Reeducation -- 8. Technical Appendix."]
[null,null,null,"Sommario/riassunto","“Critique of global hierarchies along with aspirations to decolonize knowledge have increased significantly in Western academia over recent decades. And yet this critique has hardly upset the global hierarchies that it has decried. In this book, Márton Demeter opens the closet to expose the skeleton of a production of academic knowledge that remains heavily determined by its location in the Global North.” —Professor Gilbert Achcar, SOAS University of London, UK \"Can the "]
[{"$nulls":4},"subaltern speak in communication studies? This is a deceptively simple question and, although recent arguments for the de-Westernization of communication studies take the answer for granted, Demeter’s elegantly theorized and empirically detailed analysis shows that the reality is more complex than we thought. Scholars and institutions truly committed to the internationalization of knowledge will find this book to be an indispensable guide to fully understanding the challenges and crafting solutions. I enjoyed reading the book and I hope that it gets the wide attention it deserves. —Professor Larry Gross, University of Southern California, USA This book investigates and critically interprets the underrepresentation of the global South in global knowledge production. The author analyses the serious bias towards scholars and institutions from this region: he argues that this phenomenon causes serious disadvantages not only for authors and institutions, but global science as well by impeding the flow of fresh, innovative scholarship. This book uses a combination of field theory and world-systems analysis to explain the motives and dynamics behind the geopolitical and societal inequalities in the system of global knowledge production. Subsequently, the author offers several solutions by which these inequalities could be reduced, or even eliminated. This book will be of interest and value to scholars of knowledge inequalities, and knowledge production in theglobal South. Márton Demeter is Associate Professor at the National University of Public Services, Hungary, and a Bolyai Research Fellow at the Hungarian Academy of Sciences. His works have been widely published in leading periodicals such as International Journal of Communication and Journalism and Mass Communication Quarterly."]