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[null,"1.","Record Nr.",null,"UNINA9910467951703321"]
[null,null,"Autore",null,"Wheeler Alina"]
[null,null,"Titolo",null,"Designing brand identity [[electronic resource] ] : an essential guide for the entire branding team / / Alina Wheeler"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, 2018"]
[null,null,"ISBN",null,"9781119375418 (e-book)"]
[{"$nulls":4},"9781118980828 (hbk.)"]
[null,null,"Edizione",null,"[5th ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 336 p.) : ill"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Trademarks - Design"]
[{"$nulls":4},"Advertising - Brand name products"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Basics -- Part 1 presents the fundamental concepts needed to jumpstart the branding process and creates a shared vocabulary for the entire team -- Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process -- Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?” -- Process basics -- Phase 1: conducting research -- Phase 2: clarifying strategy -- Phase 3: designing identity -- Phase 4: creating touchpoints -- Phase 5: managing assets -- Best Practices -- Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions -- Case studies -- ACHC -- ACLU -- Action against hunger -- Adanu -- Amazon.com -- Ansible -- Beeline -- Boston consulting group -- Boy scouts of America -- Budweiser -- Cerner -- City of Melbourne -- Coca-cola -- Cocktails Against Cancer -- Coors lights -- Cooper Hewitt -- Credit Suisse -- Deloitte -- Fern by Haworth -- Fred Hutch -- Global Handwashing Day -- IBM 100 Icons of progress -- IBM Watson -- Jawwy from STC -- Lauginh cow -- LinkedIn China -- Mack Trucks -- Mastercard -- Mozilla -- Mural Arts Philadelphia -- Nizuc -- No More -- Ohio & Erie Canalway -- Peru -- Philadelphia Museum of Art -- Pitney Bowes -- PNC -- Quartz -- (RED) -- RideKC Streetcar -- Santos "]
[{"$nulls":4},"Brasil -- Shinola Detroit -- Smithsonian National Air and Space Museum -- SocialSecurity.gov -- Southwest Airlines -- Spectrum Health System -- Starbucks -- Sydney Opera House -- Unstuck -- Vueling -- Bibliography -- Index: Brands -- Index: People -- Index: Firms -- How to use this book."]
[null,null,null,"Sommario/riassunto","Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus."]
[null,"2.","Record Nr.",null,"UNINA9910463121303321"]
[null,null,"Autore",null,"Eagleton Terry <1943->"]
[null,null,"Titolo",null,"On evil [[electronic resource] /] / Terry Eagleton"]
[null,null,"Pubbl/distr/stampa",null,"New Haven, : Yale University Press, c2010"]
[null,null,"ISBN",null,"1-299-46382-7"]
[{"$nulls":4},"0-300-16296-0"]
[null,null,"Descrizione fisica",null,"1 online resource (128 p.)"]
[null,null,"Disciplina",null,"111/.84"]
[null,null,"Soggetti",null,"Good and evil"]
[{"$nulls":4},"Ethics"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Contents -- Introduction -- 1. Fictions Of Evil -- 2. Obscene Enjoyment -- 3. Job's Comforters -- Notes -- Index"]
[null,null,null,"Sommario/riassunto","In this witty, accessible study, the prominent Marxist thinker Terry Eagleton launches a surprising defense of the reality of evil, drawing on literary, theological, and psychoanalytic sources to suggest that evil, no mere medieval artifact, is a real phenomenon with palpable force in our contemporary world. In a book that ranges from St. Augustine to alcoholism, Thomas Aquinas to Thomas Mann, Shakespeare to the Holocaust, Eagleton investigates the frightful plight of those doomed souls who apparently destroy for no reason. In the process, he poses a set of intriguing questions. Is evil really a kind of nothingness? Why should it appear so glamorous and seductive? Why does goodness seem so boring? Is it really possible for human beings to delight in destruction for no reason at all?"]
[null,"3.","Record Nr.",null,"UNISA996217550403316"]
[null,null,"Titolo",null,"Journal of applied research in intellectual disabilities : JARID"]
[null,null,"Pubbl/distr/stampa",null,"[Oxford, England], : Blackwell Science"]
[null,null,"ISSN",null,"1468-3148"]
[null,null,"Descrizione fisica",null,"1 online resource"]
[null,null,"Disciplina",null,"616.8588"]
[null,null,"Soggetti",null,"Learning disabilities"]
[{"$nulls":4},"Intellectual disability"]
[{"$nulls":4},"Learning disabled"]
[{"$nulls":4},"People with mental disabilities"]
[{"$nulls":4},"Intellectual Disability"]
[{"$nulls":4},"Learning Disabilities"]
[{"$nulls":4},"Troubles de l'apprentissage"]
[{"$nulls":4},"Déficience intellectuelle"]
[{"$nulls":4},"Personnes en difficulté d'apprentissage"]
[{"$nulls":4},"Personnes ayant une déficience intellectuelle"]
[{"$nulls":4},"intellectual disability"]
[{"$nulls":4},"Communication interpersonnelle"]
[{"$nulls":4},"Handicap intellectuel"]
[{"$nulls":4},"Handicapé mental"]
[{"$nulls":4},"Intégration"]
[{"$nulls":4},"Qualité de vie"]
[{"$nulls":4},"Relation familiale"]
[{"$nulls":4},"Trouble d'apprentissage"]
[{"$nulls":4},"Periodical"]
[{"$nulls":4},"periodicals."]
[{"$nulls":4},"Periodicals."]
[{"$nulls":4},"Périodique électronique (Descripteur de forme)"]
[{"$nulls":4},"Ressource Internet (Descripteur de forme)"]
[{"$nulls":4},"Périodiques."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Periodico"]
[null,null,null,"Note generali","Refereed/Peer-reviewed"]