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[null,"1.","Record Nr.",null,"UNINA9910467601703321"]
[null,null,"Autore",null,"Gelber Steven M"]
[null,null,"Titolo",null,"Horse Trading in the Age of Cars : Men in the Marketplace / / Steven M. Gelber"]
[null,null,"Pubbl/distr/stampa",null,"Baltimore : , : Johns Hopkins University Press, , 2008"]
[{"$nulls":4},"©2008"]
[null,null,"ISBN",null,"1-4214-0167-3"]
[null,null,"Descrizione fisica",null,"1 online resource (245 p.)"]
[null,null,"Collana",null,"Gender relations in the American experience"]
[null,null,"Disciplina",null,"381/.45629222"]
[null,null,"Soggetti",null,"Automobiles - Purchasing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [175]-217) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage"]
[{"$nulls":4},"Cars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: \"Buyers Are Liars\"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: \". . . for Thieves to Sell to Mental Defectives\"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics"]
[{"$nulls":4},"The Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; \"The Great American Sport of Bargaining\"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; Illustrations"]