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[null,"1.","Record Nr.",null,"UNINA9910467055503321"]
[null,null,"Autore",null,"Del Marmol Thomas"]
[null,null,"Titolo",null,"L'analyse pestel et le macroenvironnement : comprendre son milieu et anticiper son évolution / / Thomas Del Marmol ; avec la collaboration de Brigitte Feys"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified] : , : 50Minutes, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"2-8062-6414-6"]
[null,null,"Descrizione fisica",null,"1 online resource (38 p.)"]
[null,null,"Collana",null,"Gestion & Marketing ; ; 28"]
[null,null,"Disciplina",null,"658.802"]
[null,null,"Soggetti",null,"Marketing - Planning"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Sommario/riassunto","Un guide pratique etaccessible pour construire une analyse PESTEL Comment repérer les événements qui auront un impact majeur sur l'avenir de l'entreprise? Quelles décisions prendre pour survivre dans un milieu aussi mouvant et concurrentiel que le nôtre actuellement? Comment s'adapter rapidement et efficacement aux inévitables changements à venir? Ce livre vous aideraà : Identifier les facteurs évolutifs de l'environnement macroéconomique Initier une discussion proactive pour aborder l'avenir sereinement Prévoir les changements probables Et bien plus encore! Le mot de l'éditeur."]