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[null,"1.","Record Nr.",null,"UNINA9910465104903321"]
[null,null,"Autore",null,"Slade-Brooking Catharine"]
[null,null,"Titolo",null,"Creating a brand identity : a guide for designers / / Catharine Slade-Brooking"]
[null,null,"Pubbl/distr/stampa",null,"London, England : , : Laurence King Publishing, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-78067-979-3"]
[null,null,"Descrizione fisica",null,"1 online resource (160 p.)"]
[null,null,"Disciplina",null,"741.6"]
[null,null,"Soggetti",null,"Trademarks - Design"]
[{"$nulls":4},"Advertising - Brand name products"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture - why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines"]
[{"$nulls":4},"Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP ); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work?"]
[{"$nulls":4},"The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: "]
[{"$nulls":4},"Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe"]
[{"$nulls":4},"Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development"]
[{"$nulls":4},"Launching the brand identityBeyond delivery"]
[null,"2.","Record Nr.",null,"UNINA9910798495803321"]
[null,null,"Autore",null,"Jarvis Claire <1977->"]
[null,null,"Titolo",null,"Exquisite masochism : marriage, sex, and the novel form / / Claire Jarvis"]
[null,null,"Pubbl/distr/stampa",null,"Baltimore, Maryland : , : Johns Hopkins University Press, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-4214-1994-7"]
[null,null,"Descrizione fisica",null,"1 online resource (220 p.)"]
[null,null,"Disciplina",null,"823/.8093543"]
[null,null,"Soggetti",null,"English fiction - 19th century - History and criticism"]
[{"$nulls":4},"Marriage in literature"]
[{"$nulls":4},"Sex role in literature"]
[{"$nulls":4},"Fiction - Technique"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Making scenes -- The grasp of Wuthering Heights -- Buoyed up: Trollope -- hideously multiplied: Jude the obscure -- Dead gems: D.H. Lawrence -- Conclusion."]