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[null,"1.","Record Nr.",null,"UNINA9910463370403321"]
[null,null,"Autore",null,"O'Shaughnessy John"]
[null,null,"Titolo",null,"Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2004"]
[null,null,"ISBN",null,"1-134-35410-X"]
[{"$nulls":4},"0-429-23008-7"]
[{"$nulls":4},"0-415-32224-3"]
[{"$nulls":4},"0-203-29998-1"]
[{"$nulls":4},"1-280-06210-X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (233 p.)"]
[null,null,"Disciplina",null,"659.1/01/9"]
[null,null,"Soggetti",null,"Advertising - Psychological aspects"]
[{"$nulls":4},"Persuasion (Psychology)"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 197-208) and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index"]
[null,null,null,"Sommario/riassunto","Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work.Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook f"]
[null,"2.","Record Nr.",null,"UNICAMPANIAVAN0050513"]
[null,null,"Autore",null,"Museo archeologico (Firenze)"]
[null,null,"Titolo",null,"I cammei della collezione medicea nel Museo archeologico di Firenze / [a cura di] Antonio Giuliano ; storia delle collezioni e regesto di Maria Elisa Micheli"]
[null,null,"Pubbl/distr/stampa",null,"335 p. : ill. ; 35 cm"]
[null,null,"ISBN",null,"88-7813-233-0"]
[null,null,"Edizione",null,"[Roma : De Luca]"]
[null,null,"Descrizione fisica",null,"In testa al front.: Ministero per i beni culturali e ambientali, Soprintendenza ai beni archeologici della Toscana."]
[null,null,"Disciplina",null,"736.222"]
[null,null,"Soggetti",null,"Firenze - Museo archeologico - Cataloghi"]
[{"$nulls":4},"Cammei - Collezioni"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]