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[null,"1.","Record Nr.",null,"UNINA9910463364803321"]
[null,null,"Titolo",null,"Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard"]
[null,null,"Pubbl/distr/stampa",null,"München : , : K.G. Saur, , 2002"]
[null,null,"ISBN",null,"3-11-096221-7"]
[null,null,"Edizione",null,"[Reprint 2013]"]
[null,null,"Descrizione fisica",null,"1 online resource (336 p.)"]
[null,null,"Collana",null,"IFLA Publications ; ; 99"]
[null,null,"Disciplina",null,"021.7"]
[null,null,"Soggetti",null,"Libraries - Marketing"]
[{"$nulls":4},"Libraries - Quality control"]
[{"$nulls":4},"Library education"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"International Federation of Library Associations and Institutions.\""]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Front matter -- Table of Contents / Table des Matières -- Preface -- Préface -- Introduction Papers / Conférences d'introduction -- Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques / Volant, Christiane -- Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness / Weingand, Dartene E. -- Enseignement du marketing dans les écoles de BSI : Etat des lieux -- The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America / Bouthillier, France -- The state of marketing teaching in schools of library and information science in South America / Ferreira, Sueli Mara S.P. -- Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings / Webber, Sheila -- Recherche et évaluation en matière de gestion du marketing et de la qualité -- Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques / Poissenot, Claude -- Unlocking the Library: Marketing Library Serives: a case study approach / Schmidt, Janine -- Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques / Rouissi, Jalel -- Formation pour la "]
[{"$nulls":4},"gestion de la qualité et du marketing en BSI -- Multimedia Courseware on Total Quality Management for Continuing Professional Education / Kanjilal, Uma / Smith, Linda C. -- Continuing Education for Library and Information Professionals: A Practical Approach / Koontz, Christie -- Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia / Lepik, Aira -- La gestion de la qualité et du marketing : applications, études de cas et recherche -- Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System / Balagué, Nuria -- Proposition d'un outil d'auto-diagnostic en bibliothèque académique / Ollendorff, Christine -- Marketing et nouvelles approches -- The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change / Ashcroft, Linda -- La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives / Poulin, Claudette -- Les relations entre marketing et gestion de la qualité -- On the Link Between Marketing and Quality / Gupta, Dinesh K. / Jambhekar, Ashok -- Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» / Boivin, Richard -- Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries / Vergueiro, Waldomiro / Carvalho, Telma de -- La diversité des barrières au marketing en BSI -- Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario / Ruheni, Daniel N. -- Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation / Miribel, Marielle de -- A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries / Buschman, John / Warner, Dorothy A. -- Modélisation et théorie en marketing -- Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers / Mittermeyer, Diane -- La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook / Badot, Olivier -- Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study / Broady-Preston, Judith / Barnes, Emma -- Wrap Up and Reflections on the IFLA Québec Satellite Meeting / Synthèse et réflexions sur le Colloque satellite IFLA de Québec -- Synthèse et réflexions sur le Colloque satellite IFLA de Québec / Diop, Amadou -- Synthèse et Réflexions sur le Colloque satellite IFLA de Québec / Miribel, Marielle de -- Wrap Up and Reflections on the IFLA Québec Satellite Metting / Wilding, Tom"]