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[null,"1.","Record Nr.",null,"UNINA9910250560103321"]
[null,null,"Autore",null,"Gruppo nazionale per la difesa dalle catastrofi idrogeologiche"]
[null,null,"Titolo",null,"Previsione e prevenzione degli eventi idrologici estremi e loro controllo : Linea 1 : Rapporto sull'attività svolta ne 1994 / Gruppo nazionale per la difesa dalle catastrofi idrogeologiche ; CNR"]
[null,null,"Pubbl/distr/stampa",null,"Fisciano (SA) : Dipartimento Ingegneria Civile, 1995"]
[null,null,"Descrizione fisica",null,"391 p. : ill. ; 30 cm"]
[null,null,"Locazione",null,"DINGE"]
[null,null,"Collocazione",null,"MA 4/43"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Responsabile della linea di ricerca: Fabio Rossi"]
[null,"2.","Record Nr.",null,"UNINA9910462803603321"]
[null,null,"Autore",null,"Fromm Jeff"]
[null,null,"Titolo",null,"Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, [2013]"]
[null,null,"ISBN",null,"9780814433232 (electronic book)"]
[{"$nulls":4},"0-8144-3323-5"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource"]
[null,null,"Disciplina",null,"658.8/340842"]
[null,null,"Soggetti",null,"Young adult consumers - Attitudes"]
[{"$nulls":4},"Generation Y - Attitudes"]
[{"$nulls":4},"Target marketing"]
[{"$nulls":4},"Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the \"Digital Native\"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The \"What\" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?"]
[{"$nulls":4},"Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; \"I Know More Than My CEO\"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The \"Right\" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old)"]
[{"$nulls":4},"Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key "]
[{"$nulls":4},"Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King"]
[{"$nulls":4},"Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors"]
[null,null,null,"Sommario/riassunto","Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach."]