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[null,"1.","Record Nr.",null,"UNINA9910462772203321"]
[null,null,"Titolo",null,"The essentials of marketing research / / Lawrence S. Silver. [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"New York, N.Y. : , : Routledge, , 2013"]
[null,null,"ISBN",null,"0-203-18259-6"]
[{"$nulls":4},"1-283-84167-3"]
[{"$nulls":4},"1-136-59324-1"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (365 p.)"]
[null,null,"Disciplina",null,"658.8/3"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; The Essentials of Marketting Research; Title Page; Copyright Page; Table of Contents; About the Authors; Acknowledgments; PART I The Marketing Research Process and Decision Making; 1 Introduction to Marketing Research; 2 Ethics in Marketing Research; PART II Secondary Data and Research Designs; 3 Secondary Data; 4 Research Designs: Exploratory and Qualitative Research; 5 Research Design: Descriptive and Causal Research; PART III Measurement, Data Collection, and Sampling; 6 Measurement; 7 Primary Data Collection; 8 Designing the Data-gathering Instrument"]
[{"$nulls":4},"9 Sampling Methods and Sample Size10 Fielding the Data-gathering Instrument; PART IV Data Analysis and Reporting; 11 Analyzing and Interpreting Data for Decisions; 12 Advanced Data Analysis; 13 The Research Report; PART V Cases; Case 1 Lone Pine Kennel Club; Case 2 Silver Jewelry Stores; Case 3 Select Hotels of North America; Case 4 River Pines School: A; Case 5 River Pines School: B; Case 6 Gary Branch, CPA; Case 7 Juan Carlos' Mexican Restaurant; Case 8 Usedcars.com; Case 9 Welcome Home Church; Case 10 The Learning Source; Case 11 Madison County Country Club; Case 12 Plasco, Inc."]
[{"$nulls":4},"Case 13 St John's SchoolCase 14 The Webmasters; Case 15 House of Topiary; Case 16 Professional Home Inspection; Case 17 Europska Databanka; Case 18 Northside Chiropractic Services; Case 19 Internet Versus Mail Surveys; Case 20 Louisiana Purchase Gardens and Zoo; Case 21 Mac's Sausage Company; Case 22 The Online Marketplace; "]
[{"$nulls":4},"Case 23 Victorian Rose Gift and Flower Shop; Case 24 MCS Publishing Company; Notes; Index"]
[null,null,null,"Sommario/riassunto","Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each"]
[null,"2.","Record Nr.",null,"UNINA9910145054903321"]
[null,null,"Titolo",null,"California and western medicine"]
[null,null,"Pubbl/distr/stampa",null,"San Francisco, : California Medical Association, [1924]-©1946"]
[null,null,"ISSN",null,"2380-9922"]
[null,null,"Disciplina",null,"610.62794"]
[null,null,"Soggetti",null,"Medicine"]
[{"$nulls":4},"Médecine"]
[{"$nulls":4},"Periodical"]
[{"$nulls":4},"periodicals."]
[{"$nulls":4},"Periodicals."]
[{"$nulls":4},"Périodiques."]
[{"$nulls":4},"California"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Periodico"]
[null,null,null,"Note generali","Refereed/Peer-reviewed"]