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[null,"1.","Record Nr.",null,"UNINA9910462631703321"]
[null,null,"Titolo",null,"Visualising China, 1845-1965 [[electronic resource] ] : moving and still images in historical narratives / / edited by Christian Henriot and Wen-hsin Yeh"]
[null,null,"Pubbl/distr/stampa",null,"Leiden ; ; Boston, : Brill, 2013"]
[null,null,"ISBN",null,"1-283-85465-1"]
[{"$nulls":4},"90-04-23375-X"]
[null,null,"Descrizione fisica",null,"1 online resource (540 p.)"]
[null,null,"Collana",null,"China studies, , 1570-1344 ; ; v. 23"]
[null,null,"Disciplina",null,"951"]
[{"$nulls":4},"951.03"]
[null,null,"Soggetti",null,"Historiography and photography - China - History"]
[{"$nulls":4},"Motion pictures - China - History"]
[{"$nulls":4},"Visual communication - China - History - 19th century"]
[{"$nulls":4},"Visual communication - China - History - 20th century"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"China History 1861-1912 Historiography"]
[{"$nulls":4},"China History 1949-1976 Historiography"]
[{"$nulls":4},"China History Republic, 1912-1949 Historiography"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preliminary Material -- The Lives and Deaths of Photographs in Early Treaty Port China / Robert Bickers -- Obscene Vignettes of Truth. Construing Photographs of Chinese Executions as Historical Documents / Jérôme Bourgon -- Street Culture, Visual Fragments and Everyday Life / Christian Henriot -- Portraits of Republican Ladies / Joan Judge -- Images of Houses, Houses of Images / Virgil K.Y. Ho -- From Viewing to Reading / Jen-Shu Wu and Ling-Ling Lien -- Imagined Communities Divided / Barbara Mittler -- Contextualising (Propaganda) Posters / Stefan Landsberger -- The Dialectics of Mao’s Images / Pang Laikwan -- Single Women and the Men in their Lives / Paul Pickowicz and Yap Soo Ei -- An Ordinary Shanghai Woman in an Extraordinary Time / Fu Poshek -- Index / Christian Henriot and Wen-hsin Yeh -- Plate section / Christian Henriot and Wen-hsin Yeh."]
[null,null,null,"Sommario/riassunto","How does China project its image in the world? Why and how has the world come to form certain impressions of the Chinese and their way of "]
[{"$nulls":4},"life? These are issues that preoccupy Chinese citizens in the globalizing 21st century as they travel overseas, riding on the capacity of the country’s newly acquired economic power. In Visualizing China , the authors join forces to launch a broader inquiry aimed at a synergistic understanding of the larger story of visuality in modern China. The essays cluster around several nodal points including photographs, advertising, posters and movies, spanning from the 1840's to the 1960's, and devote special attention to modern Chinese practices in the visualization of things Chinese."]
[null,"2.","Record Nr.",null,"UNINA9910220136303321"]
[null,null,"Autore",null,"Dertouzos James N. <1950->"]
[null,null,"Titolo",null,"Is military advertising effective? : an estimation methodology and applications to  recruiting in the 1980s and 1990s / / James N. Dertouzos, Steven Garber"]
[null,null,"Pubbl/distr/stampa",null,"Santa Monica, Calif., : RAND, 2003"]
[null,null,"ISBN",null,"0-8330-3598-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (115 p.)"]
[null,null,"Disciplina",null,"355.2/23/097309048"]
[null,null,"Soggetti",null,"Advertising - United States - Evaluation"]
[{"$nulls":4},"United States Armed Forces Recruiting, enlistment, etc"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cover; PREFACE; CONTENTS; FIGURES; TABLES; SUMMARY; ACKNOWLEDGMENTS; Chapter One INTRODUCTION; Chapter Two OVERVIEW OF MILITARY ADVERTISING; Chapter Three LITERATURE REVIEW; ADVERTISING AND THEORIES OF PERSUASION; ECONOMETRIC STUDIES OF CONSUMER-PRODUCT ADVERTISING; BRAND EQUITY; RECRUITING ADVERTISING RESEARCH; RAND Research in the 1980's; Other Studies of Recruiting Advertising; SUMMARY; Chapter Four ADDITIONAL CONCEPTUAL ISSUES; ADVERTISING CAN INFLUENCE YOUTH BEHAVIOR AT MULTIPLE DECISION STAGES; DATA ON ARMY LEADS AND CONTRACTS PROVIDE SOME INSIGHTS ABOUT TIMING"]
[{"$nulls":4},"ADVERTISING IN DIFFERENT MEDIA MAY PLAY COMPLEMENTARY ROLESADVERTISING REALITIES REQUIRE COMPLEX ANALYSIS; Chapter Five DATA USED TO DEVELOP NEW METHODS FOR THIS STUDY; Chapter Six NEW ECONOMETRIC SPECIFICATION; RECRUITING POSSIBILITY FRONTIER; OBSERVED NUMBERS OF CONTRACTS; DEVELOPING AN ESTIMABLE FORM; REDUCED FORM; Chapter Seven ESTIMATES FOR THE ARMY IN THE 1980's AND THEIR IMPLICATIONS; PARAMETER ESTIMATES; RELATIONSHIPS OF ENLISTMENTS TO ADVERTISING SPENDING ON DIFFERENT MEDIA; TIME PATTERNS OF EFFECTS OF DIFFERENT MEDIA; POTENTIAL GAINS FROM REALLOCATING OR INCREASING SPENDING"]
[{"$nulls":4},"SAMPLING VARIABILITY AND ITS IMPLICATIONS Chapter Eight ADVERTISING EFFECTIVENESS FROM 1993 TO 1997; 1990's CHANGES IN RECRUITING AND MARKETING ENVIRONMENTS; DATA FROM 1993-1997; ECONOMETRIC APPROACH; RESULTS; Chapter Nine "]
[{"$nulls":4},"CONCLUSIONS; Appendix MODEL SPECIFICATION TESTS AND TIME PERIOD COMPARISONS; REFERENCES"]
[null,null,null,"Sommario/riassunto","The Defense Department has been spending over 100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today?s decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980's and mid-1990's data."]