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[null,"1.","Record Nr.",null,"UNINA9910462502703321"]
[null,null,"Autore",null,"Giles Timothy D. <1958-, >"]
[null,null,"Titolo",null,"Motives for metaphor in scientific and technical communication / / Timothy D. Giles"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Routledge, , 2017"]
[null,null,"ISBN",null,"1-315-22410-0"]
[{"$nulls":4},"0-89503-679-7"]
[null,null,"Descrizione fisica",null,"1 online resource (190 p.)"]
[null,null,"Collana",null,"Baywood's technical communications series"]
[null,null,"Disciplina",null,"601./4"]
[null,null,"Soggetti",null,"Communication of technical information"]
[{"$nulls":4},"Technical writing"]
[{"$nulls":4},"Metaphor"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published 2007 by Baywood Pub. Co., Inc."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 159-169) and index."]
[null,null,"Nota di contenuto",null,"\"\"Motives for Metaphor in Scientific and Technical Communication\"\"; \"\"Cover\"\"; \"\"Title Page\"\"; \"\"Copyright Page\"\"; \"\"Table of Contents\"\"; \"\"Acknowledgments\"\"; \"\"Introduction: The Problem of Metaphor in Scientific and Technical Communication\"\"; \"\"Differentiating between Scientific and Technical Communication\"\"; \"\"Metaphor and Analogy\"\"; \"\"Summary of Chapters\"\"; \"\"CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom\"\"; \"\"Problem\"\"; \"\"Methodology\"\"; \"\"Some General Considerations of Metaphor\"\"; \"\"Technical Communication Textbooks\"\"; \"\"Science Writing Texts\"\""]
[{"$nulls":4},"\"\"CHAPTER 2: Metaphor in the Technical Communication Literature\"\"\"\"Metaphor and the Computer\"\"; \"\"Technical Communication Theory\"\"; \"\"Technical Communication Pedagogy\"\"; \"\"Conclusion\"\"; \"\"CHAPTER 3: A Review of the Theories of Metaphor\"\"; \"\"Substitution Theory of Metaphor\"\"; \"\"Aristotle on Metaphor\"\"; \"\"Twentieth-Century Substitutionists\"\"; \"\"Nietzsche and Post-Modern Metaphor\"\"; \"\"The Tensionists: An Introduction to Interaction\"\"; \"\"The Interactionists\"\"; \"\"Metaphor as Epistemology\"\"; \"\"Conclusion\"\"; \"\"CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy\"\""]
[{"$nulls":4},"\"\"Scottish Natural Philosophy\"\"\"\"Lodge and the BAAS\"\"; \"\"The Solar System Analogy\"\"; \"\"The Solar System Analogy in Secondary-School Texts\"\"; \"\"A Narrative History of the Solar System Analogy\"\"; \"\"Lord Kelvin\"\"; \"\"James Clerk Maxwell\"\"; \"\"J. J. Thomson\"\"; \"\"Oliver Lodge\"\"; "]
[{"$nulls":4},"\"\"Ernest Rutherford\"\"; \"\"Niels Bohr\"\"; \"\"Conclusion\"\"; \"\"CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study\"\"; \"\"The Question of Cloning\"\"; \"\"Recognition of the Dominant/Emergent Metaphors\"\"; \"\"The Effect Upon the Scientific Community\"\"; \"\"Conclusion\"\"; \"\"CHAPTER 6: Implications\"\""]
[{"$nulls":4},"\"\"An Approach Based on this Study\"\"\"\"Other Avenues for Research\"\"; \"\"References\"\"; \"\"Index\"\"; \"\"Selected Titles from: Baywoodâ€?s Technical Communications Series\"\"; \"\"Back Cover\"\""]