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[null,"1.","Record Nr.",null,"UNINA9910462489003321"]
[null,null,"Autore",null,"Randazzo Gary"]
[null,null,"Titolo",null,"A manager's guide to building a successful business [[electronic resource] /] / Gary Randazzo"]
[null,null,"Pubbl/distr/stampa",null,"[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013"]
[null,null,"ISBN",null,"1-299-22056-8"]
[{"$nulls":4},"1-60649-651-4"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (132 p.)"]
[null,null,"Collana",null,"Entrepreneurship and small business management collection, , 1946-5661"]
[null,null,"Disciplina",null,"658.4012"]
[null,null,"Soggetti",null,"Strategic planning"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Part of: 2013 digital library."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 113-114) and index."]
[null,null,"Nota di contenuto",null,"Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index."]
[null,null,null,"Sommario/riassunto","This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well."]