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[null,"1.","Record Nr.",null,"UNINA9910462105503321"]
[null,null,"Autore",null,"O'Rourke Michael J"]
[null,null,"Titolo",null,"Snow loads [[electronic resource] ] : guide to the snow load provisions of ASCE 7-10 / / Michael O'Rourke"]
[null,null,"Pubbl/distr/stampa",null,"Reston, : ASCE Press, c2010"]
[null,null,"ISBN",null,"0-7844-7610-1"]
[null,null,"Descrizione fisica",null,"1 online resource (176 p.)"]
[null,null,"Disciplina",null,"624.1/72"]
[null,null,"Soggetti",null,"Snow loads"]
[{"$nulls":4},"Structural engineering - Standards - United States"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Contents\"\"; \"\"Preface\"\"; \"\"Unit Conversions\"\"; \"\"1. Introduction\"\"; \"\"2. Ground Snow Loads\"\"; \"\"2.1 Influence of Latitude, Elevation, and Coastlines\"\"; \"\"2.2 Site-Specific Case Studies\"\"; \"\"Example 2-1: Ground Snow Loads\"\"; \"\"3. Flat Roof Snow Loads\"\"; \"\"3.1 Measured Conversion Factors\"\"; \"\"3.2 Flat Roof Snow Load\"\"; \"\"3.3 Exposure Factor (C[sub(e)])\"\"; \"\"3.4 Thermal Factor (C[sub(t)])\"\"; \"\"3.5 Importance Factor (I[sub(s)])\"\"; \"\"3.6 Minimum Snow Loads for Low-Sloped Roofs\"\"; \"\"Example 3-1: Roof Exposure\"\"; \"\"4. Sloped Roof Snow Loads\"\"; \"\"4.1 Snow Sliding\"\""]
[{"$nulls":4},"\"\"4.2 Balanced Roof Snow Load for Common New Construction\"\"\"\"Example 4-1: Uniform Roof Snow Load, Monoslope Roof (1 on 12)\"\"; \"\"Example 4-2: Uniform Roof Snow Load, Monoslope Roof (4 on 12)\"\"; \"\"Example 4-3: Uniform Roof Snow Load, Wide Gable Roof\"\"; \"\"5. Partial Loads\"\"; \"\"5.1 Continuous-Beam Systems\"\"; \"\"5.2 Other Structural Systems\"\"; \"\"Example 5-1: Uniform and Partial Snow Loads, Monoslope Roof with Overhang\"\"; \"\"Example 5-2: Partial Snow Load, Continuous Purlins in Gable Roof (1 on 12)\"\"; \"\"Example 5-3: Partial Snow Load, Continuous Purlins in Gable Roof (3 on 12)\"\""]
[{"$nulls":4},"\"\"Example 5-4: Partial Snow Load, Cantilevered Roof Girder System\"\"\"\"6. Unbalanced Loads\"\"; \"\"6.1 Hip and Gable Roofs\"\"; \"\"6.2 Curved Roofs\"\"; \"\"6.3 Sawtooth-Type Roofs\"\"; \"\"6.4 Domes\"\"; \"\"Example 6-1: Unbalanced Snow Load, Narrow Gable Roof\"\"; \"\"Example 6-2: Unbalanced Snow Load, Wide Gable Roof\"\"; \"\"Example 6-3: Unbalanced Snow Load, Asymmetric Gable Roof\"\"; \"\"Example 6-4: Balanced and Unbalanced Snow Load, Curved Roof\"\"; \"\"Example 6-5: Unbalanced "]
[{"$nulls":4},"Snow Load, Sawtooth Roof\"\"; \"\"7. Drifts on Lower Roofs\"\"; \"\"7.1 Leeward Drift\"\"; \"\"7.2 Windward Drift\"\"; \"\"7.3 Adjacent Roofs\"\""]
[{"$nulls":4},"\"\"Example 7-1: Roof Step Drift Load\"\"\"\"Example 7-2: Roof Step Drift, Limited Height\"\"; \"\"Example 7-3: Roof Step Drift, Low Ground Snow Load\"\"; \"\"Example 7-4: Roof Step Drift, Adjacent Structure\"\"; \"\"8. Roof Projections\"\"; \"\"Example 8-1: Parapet Wall Drift\"\"; \"\"Example 8-2: Rooftop Unit (RTU) Drift\"\"; \"\"Example 8-3: Parapet Wall Drift, Low Ground Snow Load\"\"; \"\"9. Sliding Snow Loads\"\"; \"\"9.1 Adjacent Roofs\"\"; \"\"9.2 Separated Roofs\"\"; \"\"Example 9-1: Sliding Snow Load, Residential Gable Roof (4 on 12)\"\"; \"\"Example 9-2: Sliding Snow Load, Commercial Gable Roof (1 on 12)\"\""]
[{"$nulls":4},"\"\"Example 9-3: Sliding Snow Load, Separated Roof\"\"\"\"10. Rain-on-Snow Surcharge Loads\"\"; \"\"Example 10-1: Uniform Design Snow Load, Monoslope Roof (Â? on 12)\"\"; \"\"Example 10-2: Uniform Design Snow Load, Gable Roof (Â? on 12)\"\"; \"\"11. Ponding Instability and Existing Roofs\"\"; \"\"11.1 Ponding Instability\"\"; \"\"11.2 Existing Roofs\"\"; \"\"12. Design Examples\"\"; \"\"Design Example 1\"\"; \"\"Design Example 2\"\"; \"\"Design Example 3\"\"; \"\"13. Frequently Asked Questions\"\"; \"\"References\"\"; \"\"Appendix\"\"; \"\"Index\"\"; \"\"A\"\"; \"\"B\"\"; \"\"C\"\"; \"\"D\"\"; \"\"E\"\"; \"\"F\"\"; \"\"G\"\"; \"\"H\"\"; \"\"I\"\"; \"\"L\"\"; \"\"M\"\"; \"\"N\"\"; \"\"P\"\"; \"\"Q\"\""]
[{"$nulls":4},"\"\"R\"\""]
[null,"2.","Record Nr.",null,"UNISA996262835003316"]
[null,null,"Autore",null,"Weinstein Art"]
[null,null,"Titolo",null,"Handbook of Niche Marketing [[electronic resource] ] : Principles and Practice"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, : Taylor and Francis, 2013"]
[null,null,"ISBN",null,"0-203-05032-0"]
[{"$nulls":4},"1-299-45934-X"]
[{"$nulls":4},"1-136-41988-8"]
[null,null,"Descrizione fisica",null,"1 online resource (279 p.)"]
[null,null,"Disciplina",null,"658.4/02"]
[{"$nulls":4},"658.402"]
[null,null,"Soggetti",null,"Market segmentation -- Case studies"]
[{"$nulls":4},"Market segmentation"]
[{"$nulls":4},"Commerce"]
[{"$nulls":4},"Business & Economics"]
[{"$nulls":4},"Marketing & Sales"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Front Cover; Handbook of Niche Marketing Principles and Practice; Copyright Page; Contents; About the Editor; Contributors; Foreword; Introduction; About the Project: The Need for a Book on Niche Marketing; About the Readings; Part I: Background Concepts and Applications; Chapter 1. Niche Marketing Revisited: Concept, Applications, and Some European Cases; Introduction; Niche Marketing versus Segmentation; Evolution of Niche Marketing; Niche Marketing and Mass Marketing: A Comparison; Choosing a Niche Strategy; Making a Niche Marketing Strategy Work; Practical Guidelines"]
[{"$nulls":4},"Conclusions and RecommendationsSuggested Further Reading; Chapter 2. Principles of Global Niche Marketing Strategies: An Early Conceptual Framework; Introduction; Increasing Segmentation of Markets; Niche As Survival Strategy; Exploiting: Carving Niches by Existing Companies; Niche Marketing Strategies in International Markets; Internationalization Process in Niche Marketing; Characteristic Niche Marketer Groups; Part II: Empirical Research in Niche Marketing; Chapter 3. An Approach for Identifying Cannibalization Within Product Line Extensions and Multibrand Strategies; Abstract"]
[{"$nulls":4},"IntroductionAn Ecological Approach to Cannibalization; Empirical "]
[{"$nulls":4},"Illustration; Line Pruning; Brand Image; Conclusion; Chapter 4. An Ecological Niche Theory Approach to the Measurement of Brand Competition; Abstract; Introduction; Measuring Competition; Measuring Niche Overlap; Empirical Demonstration; Conclusions and Extensions; Chapter 5. A Visual Approach for Identifying Consumer Satisfaction Niches; Abstract; Introduction; Importance of Consumer Satisfaction Distributions; A Demonstration of the Problem at Hand; The Proposed Method: Kernel Estimation; Pros and Cons of the Method"]
[{"$nulls":4},"ConclusionAppendix: Distribution Estimation and Comparison Approaches; Chapter 6. High Tech, High Performance: The Synergy of Niche Strategy and Planning Focus in Technological Entrepreneurial Firms; Introduction; Scope of Entry: Niche Strategy; Differentiation: Quality/Service; Strategic Implementation: The Planning Process; Strategy-Planning Process; Contextual Influences on Performance; Validation of \"Niche\" Operationalization; Conclusions; Appendix; Part III: Niche Marketing Cases"]
[{"$nulls":4},"Chapter 7. Crafting a Niche in a Crowded Market: The Case of Palliser Estate Wines of Martinborough (New Zealand)Introduction; The New Zealand Wine Industry and the Global Wine Trade; Palliser Estate Wines of Martinborough; Discussion and Conclusion; Chapter 8. Niche Marketing for Hotel Managers; Abstract; Introduction; Segmentation Practices in the Hotel Industry; Segmenting Your Local Market; Market Trends; Implications of U.S. Population Trends for the Hotel Industry; Segment Selection; Chapter 9. Out in the Market: The History of the Gay Market Segment in the United States; Abstract"]
[{"$nulls":4},"Introduction"]
[null,null,null,"Sommario/riassunto","Get closer to ?tailor made? marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.<br"]