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[null,"1.","Record Nr.",null,"UNINA9910461602203321"]
[null,null,"Autore",null,"Earl Steve"]
[null,null,"Titolo",null,"Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington"]
[null,null,"Pubbl/distr/stampa",null,"London, : Bloomsbury Pub., 2012"]
[null,null,"ISBN",null,"1-283-47938-9"]
[{"$nulls":4},"9786613479389"]
[{"$nulls":4},"1-4081-5971-6"]
[{"$nulls":4},"1-4081-5969-4"]
[null,null,"Descrizione fisica",null,"1 online resource (290 p.)"]
[null,null,"Disciplina",null,"659.2"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Product management"]
[{"$nulls":4},"Corporate image"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?"]
[{"$nulls":4},"No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication"]
[{"$nulls":4},"New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda "]
[{"$nulls":4},"relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now?"]
[{"$nulls":4},"Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks"]
[{"$nulls":4},"Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk;  people do; Participation; Developing communities"]
[{"$nulls":4},"Developing a social media strategy"]
[null,null,null,"Sommario/riassunto","As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand conte"]
[null,"2.","Record Nr.",null,"UNINA9910810218303321"]
[null,null,"Titolo",null,"Intelligent surfaces in biotechnology : scientific and engineering concepts, enabling technologies, and translation to bio-oriented applications / / edited by Marcus Textor, H. Michelle Grandin"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : John Wiley & Sons, c2012"]
[null,null,"ISBN",null,"9786613620798"]
[{"$nulls":4},"9781280590962"]
[{"$nulls":4},"1280590963"]
[{"$nulls":4},"9781118181232"]
[{"$nulls":4},"1118181239"]
[{"$nulls":4},"9781118181249"]
[{"$nulls":4},"1118181247"]
[{"$nulls":4},"9781118181218"]
[{"$nulls":4},"1118181212"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (428 p.)"]
[null,null,"Classificazione",null,"TEC021000"]
[null,null,"Disciplina",null,"610.28/4"]
[null,null,"Soggetti",null,"Biomedical materials"]
[{"$nulls":4},"Biotechnology - Materials"]
[{"$nulls":4},"Smart materials"]
[{"$nulls":4},"Surfaces (Technology)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Machine generated contents note:  Chapter 1. Stimulus Responsive Polymers as Intelligent Coatings for Biosensors: Architectures, Response Mechanisms, and Applications Vinalia Tjong, Jianming Zhang, Ashutosh Chilkoti and Stefan Zauscher 1.1 Introduction 1.2 SRP Architectures for Biosensor Applications 1.3 Mechanisms of Response 1.4 Sensing and Transduction Mechanisms 1.5 Limitations and Challenges 1.6 Conclusion and Outlook Chapter 2. Smart Surfaces for Point-of-Care Diagnostics Michael A. Nash, Allison L. Golden, John M. Hoffman, James L. Lai, and Patrick S. Stayton 2.1 Introduction 2.2 Standard Methods for Biomarker Purification, Enrichment, and Detection 2.3 Smart Reagents for Biomarker Purification and Processing 2.4 Sample-Processing Modules for Smart Conjugate Bioassays 2.5 Devices for use in Smart Conjugate Bioassays 2.6 Conclusions Chapter "]
[{"$nulls":4},"3. Design of intelligent surface modifications and optimal liquid handling for nanoscale bioanalytical sensors Laurent Feuz, Fredrik Höök and Erik Reimhult 3.1 Introduction 3.2 Orthogonal small (nano) scale surface modification using molecular self-assembly 3.3 Alternative surface patterning strategies 3.4 The challenge of analytic transport 3.5 Concluding remarks Chapter 4. Intelligent Surfaces for Field Effect Transistor Based Nano-biosensing Akira Matsumoto, Yuji Miyahara Kazunori Kataoka 4.1 Introduction 4.2 Field effect transistor based biosensors 4.3 Intelligent surfaces for signal transduction and amplification of Bio-FETs 4.4 New targets of Bio-FETs 4.5 Future Perspective Chapter 5. Supported lipid bilayers: intelligent surfaces for ion channel recordings Andreas Janshoff and Claudia Steinem 5.1 Introduction 5.2 Supported lipid bilayers 5.3 Characterizatics of SSMs 5.4 Ion channels in SSMs 5.5 Future perspective: Ion channels in micropatterned membranes Chapter 6. Antimicrobial and anti-inflammatory intelligent surfaces Hans J. Griesser, Heike Hall. A. Toby , A. Jenkins, Stegani S. Griesser, Krasimir Vasilev 6.1 Introduction 6.2 Antibacterial strategies 6.3 Bioactive antibacterial surfaces 6.4 Stimulus-responsive antibacterial coatings for wound dressings 6.5 Anti-inflammatory surfaces 6.6 Conclusions and Outlook Chapter 7. Intelligent Polymer Thin Films and Coatings for Drug Delivery Alexander N. Zelikin, Brigitte Stadler 7.1 Introduction 7.2 Surface Mediated Drug Delivery 7.3 Drug Delivery Vehicles With Functional Polymer Coatings 7.4 Outlook Chapter 8. Micro- and Nanopatterning of Active Biomolecules and Cells Daniel Aydin, Vera C. Hirschfeld-Warmeken, Ilia Louban and Joachim P. Spatz 8.1 Introduction 8.2 Chemical Approaches for Protein Immobilization 8.3 Biomolecule patterning by \"top-down\" techniques 8.4 Biomolecule Nanoarrays bu Block Copolymer Nanolithography 8.5 Application of Nanostructured Surfaces to Study Cell Adhesion 8.6 Conclusion Chapter 9. Responsive polymer coatings for smart applications in chromatography, drug delivery systems and cell sheet engineering Rogerio P. Pirraco, Masayuki Yamato, Yoshikatsu, Kenichi Nagase, Masamichi Nakayama, Alexandra P. Marques, Rui L. Reis and Teruo Okano 9.1 Introduction 9.2 Temperature-responsive chromatography 9.3 Temperature-responsive polymer micelle 9.4 Temperature-responsive culture surfaces 9.5 Cell sheet Engineering 9.6 Conclusions."]
[null,null,null,"Sommario/riassunto","\"This resource gives a comprehensive overview of surface modifications for applications in biotechnology using intelligent coatings. The coverage includes chemical properties, characterization methods, coating techniques, state-of-the-art examples, and an outlook on the promising future of this technology. It enables the interested materials scientist, chemist, or engineer to gain a comprehensive overview of the field, highlighting applications, with each chapter written by an expert in that particular area. Applications covered include tissue engineering, biotribology, drug targeting and delivery, wound healing, biosensors, nanopatterning, and bioinspired design of new smart materials and surfaces\"--"]