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[null,"1.","Record Nr.",null,"UNINA9910460981103321"]
[null,null,"Autore",null,"Nevaer Louis E. V."]
[null,null,"Titolo",null,"The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2015"]
[null,null,"ISBN",null,"1-315-69909-5"]
[{"$nulls":4},"1-317-45481-2"]
[null,null,"Descrizione fisica",null,"1 online resource (265 p.)"]
[null,null,"Disciplina",null,"658.83408968073"]
[null,null,"Soggetti",null,"Hispanic American consumers"]
[{"$nulls":4},"Market segmentation - United States"]
[{"$nulls":4},"Target marketing - United States"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"North America Economic integration"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published 2004 by M.E. Sharpe."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Cover\"\"; \"\"Half Title\"\"; \"\"Title\"\"; \"\"Copyright\"\"; \"\"Contents\"\"; \"\"Part I. THE POLITICAL ECONOMY OF THE \"\"HISPANIZATION\"\" OF THE UNITED STATES AND NORTH AMERICA\"\"; \"\"Introduction\"\"; \"\"Chapter 1. The Future of Marketing and Merchandising in the United States\"\"; \"\"On the Nature of the U.S. Hispanic Market\"\"; \"\"The Use of Spanish to Self-Segregate\"\"; \"\"Racism and Why Hispanics Self-Segregate\"\"; \"\"Of Puerto Rican \"\"Grandmothers\"\" and Mexican \"\"Gringadas\"\"\"\"; \"\"A Brave Nuevo Mundo for Corporate America\"\"; \"\"Chapter 2. Management Realities of a Fragmented \"\"North American\"\" Market\"\""]
[{"$nulls":4},"\"\"A Linguistically Fragmented North American Consumer Market\"\"\"\"How NAFTA Fuels the Hispanization of the United States and the World\"\"; \"\"Decline of English-Language Markets in the United States and Mexico\"\"; \"\"Hispanization and Marketing in the United States\"\"; \"\"Externalities in the North American Hispanic Market\"\"; \"\"The Growing Market for Educational Services to Hispanics\"\"; \"\"Chapter 3. Labor, Immigration, and Business\"\"; \"\"The Nature of Illegal Immigration\"\"; \"\"Corporate Complicity in Illegal Immigration\"\"; \"\"The Advantages of \"\"Regularizing\"\" the Labor Force Across North America\"\""]
[{"$nulls":4},"\"\"Toward a Viable Guest-Worker Program\"\"\"\"The Emerging Conflict between African Americans and Hispanics\"\"; \"\"Part II. THE EMERGENCE "]
[{"$nulls":4},"OF THE HISPANIC MARKET IN NORTH AMERICA\"\"; \"\"Chapter 4. Americans in Mexico: \"\"Demonstration Effects\"\" of a Flourishing Demographic\"\"; \"\"Americans' Ethnocentric Assumptions of Mexico Revisited\"\"; \"\"Hispanic Views of Americans, from Latin America and Within the United States\"\"; \"\"The \"\"American Confidence\"\" Demonstration Effect on Hispanics\"\"; \"\"Paternalism's Influence on Hispanic Consumer Behavior\"\"; \"\"Hispanization in Latin America and the United States\"\""]
[{"$nulls":4},"\"\"Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market\"\"\"\"The Role of Intellectuals in American and Mexican Public Life\"\"; \"\"Denial of Mexicans' and Hispanics' Property Rights\"\"; \"\"American Complicity in the Suppression of Mexican Democratic Aspirations\"\"; \"\"American Undermining of \"\"Free Trade\"\"\"\"; \"\"Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior\"\"; \"\"Racism, Discrimination, and Intra-Hispanic Tensions\"\"; \"\"The \"\"Rootlessness\"\" of the Mexican Diaspora\"\"; \"\"Mythmaking and the Cult of Victimology\"\""]
[{"$nulls":4},"\"\"Shades of Racism Against Hispanics\"\"\"\"The Phenomenon of Poca Cultura\"\"; \"\"The Nature of \"\"Lookism\"\"\"\"; \"\"Conclusion\"\"; \"\"Epilogue\"\"; \"\"Notes\"\"; \"\"Index\"\""]
[null,"2.","Record Nr.",null,"UNIORUON00271227"]
[null,null,"Titolo",null,"Perla / a cura di Enrico Giaccherini"]
[null,null,"Pubbl/distr/stampa",null,"135 p. ; 18 cm"]
[null,null,"Titolo uniforme",null,"Pearl"]
[null,null,"ISBN",null,"88-7380-111-0"]
[null,null,"Edizione",null,"[Parma : Pratiche Editrice]"]
[null,null,"Descrizione fisica",null,"Tit. orig.: Pearl"]
[null,null,"Disciplina",null,"821.1"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[{"$nulls":4},"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]