{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":36,"n_cols":5,"rows_kept":36,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[12,2,12,3],[13,2,13,3],[17,2,17,3],[22,2,22,3],[22,4,22,5],[23,2,23,3],[23,4,23,5],[24,2,24,3],[24,4,24,5],[25,2,25,3],[26,2,26,3],[27,2,27,3],[28,2,28,3],[29,2,29,3],[30,2,30,3],[32,2,32,3],[33,2,33,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910460391903321"]
[null,null,"Titolo",null,"The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"[Copenhagen], : Copenhagen Business School Press, 2008"]
[null,null,"ISBN",null,"87-630-9954-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (198 p.)"]
[null,null,"Disciplina",null,"338.4/76632"]
[null,null,"Soggetti",null,"Wine industry"]
[{"$nulls":4},"Wine - Marketing"]
[{"$nulls":4},"Wine and wine making"]
[{"$nulls":4},"Viticulture"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"THE BUSINESS OF WINE\"\"; \"\"Table of Contents\"\"; \"\"Preface\"\"; \"\"Chapter 1  MARKET OVERVIEW\"\"; \"\"Specific Types of Wine\"\"; \"\"Changes\"\"; \"\"Vineyard to Shelf\"\"; \"\"Chapter 2  VINEYARDS OF THE WORLD\"\"; \"\"Europe\"\"; \"\"Vine-Growing Areas of the EU\"\"; \"\"The Three Major EU Producers: Spain, Italy and France\"\"; \"\"Elsewhere in Europe\"\"; \"\"The Vineyards of Africa\"\"; \"\"China's Planting Material\"\"; \"\"The Americas\"\"; \"\"Chapter 3 CONSUMER BEHAVIOR\"\"; \"\"France: A Major Producer-Consumer of Wine\"\"; \"\"Regular and Occasional Wine-Drinkers\"\"; \"\"Class, Gender, Income Bracket, and Occupation\"\"; \"\"Public Opinion\"\""]
[{"$nulls":4},"\"\"Wine as a Beverage versus Wine for Pleasure\"\"\"\"The UK One of the most highly Targeted Markets\"\"; \"\"Taxation\"\"; \"\"Chapter 4  PRODUCT CATEGORIES\"\"; \"\"Still wine\"\"; \"\"France\"\"; \"\"Italy\"\"; \"\"Market Shares\"\"; \"\"Grape-Must\"\"; \"\"Chapter 5 PRODUCTION\"\"; \"\"Overview of the Process of Making Wine\"\"; \"\"Fermentation\"\"; \"\"Sediments\"\"; \"\"The Equipment of the Modern Winery\"\"; \"\"Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM\"\"; \"\"Evolution of Distribution\"\"; \"\"Italy\"\"; \"\"Germany\"\"; \"\"Summary\"\"; \"\"Chapter 7  THE MARKETING OF WINE\"\"; \"\"The Essence of Wine Marketing\"\""]
[{"$nulls":4},"\"\"Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions\"\"\"\"Global Trends in Marketing\"\"; \"\"Marketing Trends in Major Wine Markets\"\"; \"\"The Upsurge of Discounters\"\"; \"\"Packaging\"\"; \"\"Branding and Supply Chain Management in France\"\"; \"\"Branding in "]
[{"$nulls":4},"Western Europe and the United States\"\"; \"\"Reassurance and Guarantees\"\"; \"\"The Internationals\"\"; \"\"Private Label Marketing based on the UK Model\"\"; \"\"Direct Marketing\"\"; \"\"E-Business\"\"; \"\"Chapter 8 COMPANIES AND HOW THEY COMPETE\"\"; \"\"The Development of Strategies: Active and Reactive\"\"; \"\"Super-Premium and Premium Wines\"\""]
[{"$nulls":4},"\"\"Understanding Size-Related Strategies\"\"\"\"Wine of Luxury Image\"\"; \"\"Strategy Built on a Multi-Beverage Portfolio\"\"; \"\"Traditional Family-Owned Wine Businesses\"\"; \"\"Innovation in Wine Marketing & Branding\"\"; \"\"Avant-Garde Californian Winemaker\"\"; \"\"New Player from Emerging Markets\"\"; \"\"Summary\"\"; \"\"Chapter 9 LEGISLATION AND POLITICAL ISSUES\"\"; \"\"Chronology of the Fundamental Rules of the Legislation\"\"; \"\"Recent Restructuring, 2000-2004\"\"; \"\"Chapter 10  THE FUTURE OUTLOOK\"\"; \"\"The Culture of Wine\"\"; \"\"Consumption and Trends in Europe\"\"; \"\"Wines Market Share\"\"; \"\"Conclusions\"\""]
[null,"2.","Record Nr.",null,"UNISALENTO991000307239707536"]
[null,null,"Autore",null,"Fandella, Paola"]
[null,null,"Titolo",null,"Produzioni liriche : un modello di mercato per la valorizzazione del patrimonio / Paola Fandella"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Vita e pensiero, stampa 2008"]
[null,null,"ISBN",null,"9788834314883"]
[null,null,"Descrizione fisica",null,"xii, 330 p. ; 20 cm"]
[null,null,"Collana",null,"Economia dei beni culturali"]
[null,null,"Disciplina",null,"792.5068"]
[null,null,"Soggetti",null,"Teatri lirici - Economia"]
[{"$nulls":4},"Teatri lirici - Gestione"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Bibliografia: p. 329-330"]