{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":25,"n_cols":5,"rows_kept":25,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[13,2,13,3],[14,2,14,3],[18,2,18,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910460314603321"]
[null,null,"Titolo",null,"Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)"]
[null,null,"Pubbl/distr/stampa",null,"Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005"]
[null,null,"ISBN",null,"87-630-9963-2"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (172 p.)"]
[null,null,"Soggetti",null,"Child consumers"]
[{"$nulls":4},"Young consumers"]
[{"$nulls":4},"Children - Economic conditions"]
[{"$nulls":4},"Teenagers - Economic conditions"]
[{"$nulls":4},"Advertising and children"]
[{"$nulls":4},"Advertising and youth"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"Frontrunners or Copycats?\"\"; \"\"Table of contents\"\"; \"\"Preface\"\"; \"\"Introduction Frontrunners or Copycats?\"\"; \"\"1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges \"\"; \"\"Children and the welfare state: From private to shared responsibility\"\"; \"\"Children as political subjects\"\"; \"\"The â€?schoolificationâ€? of children\"\"; \"\"Institutionalized individualization and individualized institutionalization\"\"; \"\"New â€?ideals of normalityâ€?\"\"; \"\"The competent child as compulsive idea\"\"; \"\"Persisting ambiguities in modern childhood\"\"; \"\"References\"\""]
[{"$nulls":4},"\"\"2 Children as Innovators and Opinion Leaders\"\"\"\"Background\"\"; \"\"The Theory of Diffusion of Innovations\"\"; \"\"Social influence\"\"; \"\"Innovators and opinion leaders\"\"; \"\"Opinion leadership and innovators among children\"\"; \"\"Overlap among innovators\"\"; \"\"Overlap among opinion leadership\"\"; \"\"From where do children get information about new products?\"\"; \"\"Conclusion and further research questions\"\"; \"\"References\"\"; \"\"3 Children, TV Advertising and the Law â€? Internal and External Perspectives\"\"; \"\"The problem\"\"; \"\"The internal and external perspective of the law\"\""]
[{"$nulls":4},"\"\"The applicable Swedish law concerning children and TV advertising\"\"\"\""]
[{"$nulls":4},"An external view of the relevant legislation â€? the power of children to act\"\"; \"\"Conclusions\"\"; \"\"References\"\"; \"\"4 Young People and Consumption: Commonalities and Differences in the Construction of Identities\"\"; \"\"Consumption and young peopleâ€?s identities\"\"; \"\"Reasons for buying particular things\"\"; \"\"Consumption and transactions between children and parents\"\"; \"\"Conclusion\"\"; \"\"References\"\"; \"\"5 Children and Promotion: The Role of Advertising and Marketing in Innovation\"\"; \"\"Advertising to children and innovation\"\""]
[{"$nulls":4},"\"\"Changing media\"\"\"\"In summaryâ€?\"\"; \"\"Advertising in schools\"\"; \"\"Dental health/diet/obesity\"\"; \"\"Whatâ€?s on?\"\"; \"\"Understanding intent\"\"; \"\"Effects and influence\"\"; \"\"Types of advertising\"\"; \"\"Junk food!\"\"; \"\"Celebrity endorsement\"\"; \"\"Approaching the subject\"\"; \"\"References\"\"; \"\"6 Childrenâ€?s and Adolescentsâ€? Use of the Internet â€? with Focus on Tweens\"\"; \"\"What is the Internet?\"\"; \"\"International research\"\"; \"\"Tweens\"\"; \"\"What is the definition of â€?tweensâ€??\"\"; \"\"Tweensâ€? use of the Internet\"\"; \"\"Concerns about the Internet\"\"; \"\"Tweens â€? between media and consumption\"\""]
[{"$nulls":4},"\"\"References\"\"\"\"7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?\"\"; \"\"Introduction: The child as a target for marketing management\"\"; \"\"Part I - The progressive connection of children with consumption\"\"; \"\"Part II - Childrenâ€?s consumerism: The new frontier of managerial practice?\"\"; \"\"Conclusion: Towards a transformational agenda for marketing management and research\"\"; \"\"References\"\"; \"\"8 Children as Change Agents in the Pursuit of the Competencies of theFuture\"\"; \"\"Prelude\"\"; \"\"Background and purpose\"\"; \"\"Why this interest from a toy company?\"\""]
[{"$nulls":4},"\"\"Results from LEGO Research among children\"\""]