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[null,"1.","Record Nr.",null,"UNINA9910139145303321"]
[null,null,"Autore",null,"Holloman Christer"]
[null,null,"Titolo",null,"The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman"]
[null,null,"Pubbl/distr/stampa",null,"West Sussex, England : , : John Wiley & Sons, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"1-119-20831-9"]
[{"$nulls":4},"1-118-89829-X"]
[null,null,"Descrizione fisica",null,"1 online resource (161 p.)"]
[null,null,"Disciplina",null,"659.14/4"]
[null,null,"Soggetti",null,"Social media - Management"]
[{"$nulls":4},"Rate of return"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations"]
[{"$nulls":4},"What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships"]
[{"$nulls":4},"3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can Facebook be measured?; Content; Costs; Twitter; What is the purpose "]
[{"$nulls":4},"of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+"]
[{"$nulls":4},"What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you"]
[{"$nulls":4},"2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite?"]
[{"$nulls":4},"Why would you use HootSuite?"]
[null,null,null,"Sommario/riassunto","The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke"]
[null,"2.","Record Nr.",null,"UNINA9910460040103321"]
[null,null,"Titolo",null,"Risking everything : a Freedom Summer reader / / edited by Michael Edmonds"]
[null,null,"Pubbl/distr/stampa",null,"Madison : , : Wisconsin Historical Society Press, , [2014]"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"0-87020-679-6"]
[null,null,"Descrizione fisica",null,"1 online resource (243 p.)"]
[null,null,"Disciplina",null,"323.1196/0730762"]
[null,null,"Soggetti",null,"African Americans - Civil rights - Mississippi - History - 20th century"]
[{"$nulls":4},"Civil rights movements - Mississippi - History - 20th century"]
[{"$nulls":4},"African American civil rights workers - Mississippi"]
[{"$nulls":4},"Civil rights workers - Mississippi"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"Mississippi Race relations History 20th century Sources"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Contents\"\"; \"\"Introduction\"\"; \"\"Map of Office Locations during Freedom Summer\"\"; \"\"Abbreviations\"\"; \"\"Chapter 1. Before Freedom Summer\"\"; \"\"â€œA Guide to Mississippi,â€? Spring 1964 / Journalist Jerry DeMuthâ€?s introduction to life in the heart of the segregated South\"\"; \"\"â€œRugged, Ragged â€?Snickâ€?: What It Is and What It Doesâ€? / A portrait of the Student Nonviolent Coordinating Committee\"\"; \"\"Fannie Lou Hamer Deposition / A personal account of the torture of Delta women for using whites-only facilities\"\""]
[{"$nulls":4},"\"\"Application to Work on the Freedom Summer Project / Andrew Goodmanâ€?s volunteer application, March 1964\"\"\"\"Mississippi Summer Project Launched / SNCC announces Freedom Summer to the press, March 20, 1964\"\"; \"\"Letter from Volunteer Training in Oxford, Ohio / Joel Bernard writes home on June 25, 1964, from Freedom Summer orientation\"\"; \"\"Possible Role-Playing Situations / Volunteers prepare to meet hostile conditions in Mississippi\"\"; \"\"Security Handbook / Manual for volunteers describing how to face the summerâ€?s dangers\"\""]
[{"$nulls":4},"\"\"Nonviolence: Two Training Documents / Volunteers are introduced to the theory and practice of nonviolence\"\"\"\"Chapter 3. Opposition and Violence\"\"; \"\"Mississippi Readies Laws for Freedom Summer / Bills introduced in the Mississippi legislature to thwart Freedom Summer, "]
[{"$nulls":4},"June 1964\"\"; \"\"The Klan Ledger / The Klan reacts to Freedom Summer, September 1964\"\"; \"\"The Citizensâ€? Council: A History / The head of the White Citizensâ€? Councils explains their history and mission\"\""]
[{"$nulls":4},"\"\"Summary of Major Points in Testimony by Citizens of Mississippi to Panel of June 8, 1964 / Black Mississippians describe the intimidation and harassment they faced\"\"\"\"â€œRoad to Mississippiâ€? / Journalist Louis Lomaxâ€?s haunting account of the murders of James Chaney, Andrew Goodman, and Michael Schwerner on June 21, 1964\"\"; \"\"Memo to Parents of Mississippi Summer Volunteers, Late June 1964 / Bob Moses writes to parents of volunteers after the murders\"\"; \"\"Selected Hate Mail / Vicious correspondence sent to staff and families by racist opponents of Freedom Summer\"\""]
[{"$nulls":4},"\"\"Notes and Letter from Neshoba County, August 15â€?22, 1964 / A volunteer moves to the town where the three murdered men worked\"\""]
[null,null,null,"Sommario/riassunto","\"Risking Everything : A Freedom Summer Reader documents the 1964 Mississippi Freedom Summer Project, when SNCC and CORE workers and volunteers arrived in the Deep South to register voters and teach non-violence, and more than 60,000 Black Mississippians risked everything to overturn a system that had brutally exploited them. In the 44 original documents in this anthology, you'll read their letters, eavesdrop on their meetings, shudder at their suffering, and admire their courage. You'll witness the final hours of three workers murdered on the project's first day, hear testimony by Black residents who bravely stood up to police torture and Klan firebombs, and watch the liberal establishment betray them. These vivid primary sources, collected by the Wisconsin Historical Society, provide both first-hand accounts of this astounding grassroots struggle as well as a broader understanding of the Civil Rights movement. The selected documents are among the 25,000 pages about the Mississippi Freedom Summer Project in the archives of the Wisconsin Historical Society. The manuscripts were collected in the mid-1960s, at a time when few other institutions were interested in saving the stories of common people in McComb or Ruleville, Mississippi.  Most have never been published before\"--"]