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[null,"1.","Record Nr.",null,"UNINA9910459947503321"]
[null,null,"Autore",null,"Tyson William <1949->"]
[null,null,"Titolo",null,"Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky"]
[null,null,"Pubbl/distr/stampa",null,"Sterling, Va., : Stylus, 2010"]
[null,null,"ISBN",null,"1-57922-545-4"]
[{"$nulls":4},"1-4416-5191-8"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (244 p.)"]
[null,null,"Disciplina",null,"659.2/937873"]
[null,null,"Soggetti",null,"Universities and colleges - Public relations - United States"]
[{"$nulls":4},"Communication in education - United States"]
[{"$nulls":4},"Mass media and education - United States"]
[{"$nulls":4},"College teachers - Professional relationships - United States"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media"]
[{"$nulls":4},"Media Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles"]
[{"$nulls":4},"Approaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 "]
[{"$nulls":4},"Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index;"]
[null,null,null,"Sommario/riassunto","How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience."]
[null,"2.","Record Nr.",null,"UNINA9910460120603321"]
[null,null,"Autore",null,"Piot Peter <1949->"]
[null,null,"Titolo",null,"AIDS between science and politics / / Peter Piot ; translated by Laurence Garey"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Columbia University Press, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"0-231-53877-4"]
[null,null,"Descrizione fisica",null,"1 online resource (215 p.)"]
[null,null,"Disciplina",null,"362.19697/92"]
[null,null,"Soggetti",null,"AIDS (Disease) - Prevention"]
[{"$nulls":4},"Communicable diseases"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"A heterogeneous and still evolving epidemic -- Hyperendemic HIV in Southern Africa : the heritage of apartheid -- AIDS as an international political issue -- A new type of transnational civil society movement -- The right to treatment -- Combination prevention -- The economics of AIDS -- Prominence of human rights -- The long-term view."]
[null,null,null,"Sommario/riassunto","Peter Piot, founding executive director of the Joint United Nations Programme on HIV/AIDS (UNAIDS), recounts his experience as a clinician, scientist, and activist fighting the disease from its earliest manifestation to today. The AIDS pandemic was not only catastrophic to the health of millions worldwide but also fractured international relations, global access to new technologies, and public health policies in nations across the globe. As he struggled to get ahead of the disease, Piot found science does little good when it operates independently of politics and economics, and politics is worthless if it rejects scientific evidence and respect for human rights.Piot describes how the epidemic altered global attitudes toward sexuality, the character of the doctor-patient relationship, the influence of civil society in international relations, and traditional partisan divides. AIDS thrust health into national and international politics where, he argues, it rightly belongs. The global reaction to AIDS over the past decade is the positive result of this partnership, showing what can be achieved when science, politics, and policy converge on the ground. Yet it remains a fragile achievement, and Piot warns against complacency and "]
[{"$nulls":4},"the consequences of reduced investments. He refuses to accept a world in which high levels of HIV infection are the norm. Instead, he explains how to continue to reduce the incidence of the disease to minute levels through both prevention and treatment, until a vaccine is discovered."]