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[null,"1.","Record Nr.",null,"UNINA9910459743303321"]
[null,null,"Autore",null,"Jenster Per V"]
[null,null,"Titolo",null,"Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen"]
[null,null,"Pubbl/distr/stampa",null,"[Frederiksberg, Denmark], : Copenhagen Business School Press"]
[{"$nulls":4},"Portland, OR, : International Specialized Book Services [distributor], 2009"]
[null,null,"ISBN",null,"87-630-9953-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (240 p.)"]
[null,null,"Disciplina",null,"658.4/72"]
[null,null,"Soggetti",null,"Marketing - Decision making"]
[{"$nulls":4},"Marketing - Management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"Market Intelligence\"\"; \"\"Table of Contents\"\"; \"\"Foreword\"\"; \"\"Preface\"\"; \"\"CHAPTER 1 Converging Foundations of Intelligence Analysis\"\"; \"\"It Depends how you Look at It\"\"; \"\"Focus of the Analysis\"\"; \"\"Decisional â€œAltitudeâ€?\"\"; \"\"Decisional Scope\"\"; \"\"Customer/Market Scope\"\"; \"\"Product and Technological Scope\"\"; \"\"Network Definition\"\"; \"\"Temporal Dimension\"\"; \"\"Competitive Battlefield\"\"; \"\"Academic Perspectives\"\"; \"\"Conclusion\"\"; \"\"CHAPTER 2 Strategies for a Competitive Advantage\"\"; \"\"Seeking a Competitive Advantage\"\"; \"\"The Organizationâ€?s Strategic Options\"\""]
[{"$nulls":4},"\"\"It is not all about Aggression\"\"\"\"Deterrence\"\"; \"\"Attack Strategies\"\"; \"\"Defensive Strategies\"\"; \"\"REFERENCES\"\"; \"\"CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation\"\"; \"\"The Importance of Industry Analysis\"\"; \"\"The Concepts of Industry Analysis\"\"; \"\"Factors which Influence the Competitive Position\"\"; \"\"Competitors in the Industry\"\"; \"\"Buyers (the converse of these factors apply to suppliers)\"\"; \"\"Entry Barriers\"\"; \"\"Exit Barriers\"\"; \"\"Substitutes\"\"; \"\"Influencers\"\"; \"\"The Industry and the Macro or External Business Environment\"\"; \"\"The Life Cycle and the Industry\"\""]
[{"$nulls":4},"\"\"What is the â€œIndustryâ€??\"\"\"\"Industry Analysis in Practice\"\"; \"\"Making Sense of a Mass of Information\"\"; \"\"The Outline Diagrams\"\"; \"\"Mapping Strategic Groups\"\"; \"\"Taking a Dynamic View\"\"; \"\"REFERENCES\"\"; \"\"CHAPTER 4 Company Analysis: Assessing Competitive Fitness\"\"; \"\"Introduction\"\"; \"\"The Company Analysis\"\"; \"\"How "]
[{"$nulls":4},"to Perform a Company Analysis\"\"; \"\"Why Perform the Company Analysis\"\"; \"\"Preparing a Strategic Plan\"\"; \"\"Review of the Strategic Situation\"\"; \"\"Mergers and Acquisitions (M&As)\"\"; \"\"Divestments\"\"; \"\"Analysis of Synergies\"\"; \"\"REFERENCES\"\"; \"\"CHAPTER 5 Intelligence Analysis\"\""]
[{"$nulls":4},"\"\"The Need for a Method\"\"\"\"What do we want from Competitor Analysis?\"\"; \"\"Developing Competitor Profiles\"\"; \"\"Marketing Diagrams\"\"; \"\"Portfolio Analysis\"\"; \"\"Sources of Customer Value: The Value Chain\"\"; \"\"Benchmarking\"\"; \"\"Competitor Newsletters\"\"; \"\"Using Critical Success Factors in Planning\"\"; \"\"Information Focused on Factors Influencing Strategic Success\"\"; \"\"An Overview of the Design Process\"\"; \"\"Designing a Strategic Information System\"\"; \"\"Step 1: Structure the Design Process\"\"; \"\"Step 2: Determine the Elements Influencing Success\"\"; \"\"Step 3: Develop or Review the Strategic Plan\"\""]
[{"$nulls":4},"\"\"Step 4: Identify CSFs\"\"\"\"Step 5: Determine who is Responsible\"\"; \"\"Step 6: Select Strategic Performance Indicators\"\"; \"\"Step 7: Development of Reporting Procedures\"\"; \"\"Step 8: Implement System and Initiate System Use\"\"; \"\"Step 9: Establish Evaluation Procedures\"\"; \"\"Conclusion\"\"; \"\"RERERENCES\"\"; \"\"CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure\"\"; \"\"Strong Growth in BI Software Market\"\"; \"\"Integrated Business Intelligence Systems\"\"; \"\"Real Time Business Intelligence Systems\"\"; \"\"Organizational Models of Intelligence\"\""]
[{"$nulls":4},"\"\"1. The Special Department Model of Intelligence\"\""]