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[null,"1.","Record Nr.",null,"UNINA9910459652103321"]
[null,null,"Autore",null,"Miles Christopher <1967-, >"]
[null,null,"Titolo",null,"Interactive marketing : revolution or rhetoric? / / Christopher Miles"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2010"]
[null,null,"ISBN",null,"1-136-97394-X"]
[{"$nulls":4},"1-136-97395-8"]
[{"$nulls":4},"1-282-58649-1"]
[{"$nulls":4},"9786612586491"]
[{"$nulls":4},"0-203-85207-9"]
[null,null,"Descrizione fisica",null,"1 online resource (256 p.)"]
[null,null,"Collana",null,"Routledge interpretive marketing research ; ; 12"]
[null,null,"Disciplina",null,"658.8/7"]
[null,null,"Soggetti",null,"Interactive marketing"]
[{"$nulls":4},"Direct marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index"]
[null,null,null,"Sommario/riassunto","This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assum"]
[null,"2.","Record Nr.",null,"UNINA9910461833003321"]
[null,null,"Autore",null,"Coleridge Mark"]
[null,null,"Titolo",null,"The birth of the Lukan narrative : narrative as Christology in Luke 1-2 / / Mark Coleridge"]
[null,null,"Pubbl/distr/stampa",null,"Sheffield, England : , : JSOT Press, , [1993]"]
[{"$nulls":4},"©1993"]
[null,null,"ISBN",null,"1-283-20045-7"]
[{"$nulls":4},"9786613200457"]
[{"$nulls":4},"0-567-53764-1"]
[null,null,"Descrizione fisica",null,"1 online resource (273 p.)"]
[null,null,"Collana",null,"Journal for the study of the New Testament. Supplement series ; ; 88"]
[{"$nulls":4},"Library of New Testament studies"]
[null,null,"Disciplina",null,"226.4/066"]
[null,null,"Soggetti",null,"Narration in the Bible"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Revision of the author's thesis (doctoral--Pontifical Biblical Institute, Rome), 1992."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages [235]-254) and indexes."]
[null,null,"Nota di contenuto",null,"Cover; Editorial Board; Title; Copyright; CONTENTS; Preface; Abbreviations; Chapter 1 THE NARRATIVE TURN; Part I THE INCEPTION OF THE NARRATIVE; Chapter 2 INTRODUCING FAITH AND INTERPRETATION IN LUKE 1.5-25; Chapter 3 EXPLORING FAITH IN LUKE l .26-38; Chapter 4 THE MEETING OF FAITH AND INTERPRETATION IN LUKE 1.39-56; Chapter 5 FROM INTERPRETATION TO PROCLAMATION IN LUKE 1.57-80; Part II THE GESTATION OF THE NARRATIVE; Chapter 6 INTERPRETING ANGELS IN LUKE 2.1-21; Chapter 7 INSPIRED INTERPRETATION IN LUKE 2.22-40; Chapter 8 JESUS AS INTERPRETER IN LUKE 2.41-52; Chapter 9 THE NARRATIVE BORN"]
[{"$nulls":4},"BibliographyIndex of References; Index of Authors"]
[null,null,null,"Sommario/riassunto","As a narrative critical study of the Lukan Infancy Narrative, this is a work which puts new questions to an old and (some would claim) over interpreted text. The work traces through the Infancy narrative two trajectories - one theological, the other epistemological. At the point of theology, Luke focuses upon God and the strange shape of the divine visitation; at the point of epistemology, Luke focuses upon the human being and what is needed to recognise the divine visitation, given its strangeness. The study then shows how the two trajectories converge in the Infancy Narrative's last episode,"]