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[null,"1.","Record Nr.",null,"UNINA9910459634303321"]
[null,null,"Autore",null,"Eicker Daniel Julius"]
[null,null,"Titolo",null,"Brand communities [[electronic resource] ] : Lösing für eine effektivere Markenkommunikation / / Daniel Julius Eicker"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, : Druck Diplomica, 2008"]
[null,null,"ISBN",null,"3-8366-0841-3"]
[null,null,"Descrizione fisica",null,"1 online resource (67 p.)"]
[null,null,"Collana",null,"Diplomarbeit"]
[null,null,"Disciplina",null,"658 827"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Brand Communities; Inhaltsverzeichnis; Abbildungsverzeichnis; 1 Einleitung; 2 Wirkung von Brand Communities auf die Markenstärke; 3 Implikationen für das Management von Brand Communities; 4 Schlussbetrachtung; Literaturverzeichnis"]
[null,null,null,"Sommario/riassunto","HauptbeschreibungDie Studie \"\"Brand Communities und Markenstärke\"\" befasst sich mit einem relevanten und interessanten Bereich des Markenmanagements. In Zeiten des zunehmenden Rechtfertigungsdrucks für Marketingaufwendungen sind akademische Forschung und unternehmerische Praxis auf der Suche nach geeigneten Steuerungsgrößen und Kennzahlen, die den Nutzen von Marketingbudgets abbilden. Im Blickpunkt steht dabei insbesondere der Markenwert. An diesem Punkt setzt die vorliegende Diplomarbeit an und untersucht das Instrument \"\"Brand Community\"\" hinsichtlich des Einflusses auf die Marken"]