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[null,"1.","Record Nr.",null,"UNINA9910459512503321"]
[null,null,"Autore",null,"Jones John Bush"]
[null,null,"Titolo",null,"All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones"]
[null,null,"Pubbl/distr/stampa",null,"Waltham, Mass., : Brandeis University Press"]
[{"$nulls":4},"Hanover [N.H.], : Published by University Press of New England, c2009"]
[null,null,"ISBN",null,"1-282-47295-X"]
[{"$nulls":4},"9786612472954"]
[{"$nulls":4},"1-58465-833-9"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 314 pages) : illustrations (some color)"]
[null,null,"Disciplina",null,"940.53/1"]
[null,null,"Soggetti",null,"Advertising, Magazine - United States - History - 20th century"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [297]-298) and index."]
[null,null,"Nota di contenuto",null,"\"All-outs\" and \"double-barrelleds\" -- How to advertise a war -- \"This is worth fighting for\" -- Motivational war ads -- \"The arms behind the army\" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- \"Use it up, wear it out, make it do, or do without!\" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- \"Produce, conserve, share, and play square\" -- Coping with shortages and rationing -- \"The hand that rocked the cradle rules the world\" -- Women in war work -- \"Dig down deep\" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow."]
[null,null,null,"Sommario/riassunto","A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations"]