{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":23,"n_cols":5,"rows_kept":23,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[11,2,11,3],[14,2,14,3],[15,2,15,3],[19,2,19,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910459432803321"]
[null,null,"Titolo",null,"Encyclopaedia of mass communication . Vol. I [[electronic resource] /] / edited by B.D. Usmani"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai [India], : Himalaya Books Pvt. Ltd., 2008"]
[null,null,"ISBN",null,"1-282-84885-2"]
[{"$nulls":4},"9786612848858"]
[{"$nulls":4},"93-5043-935-2"]
[{"$nulls":4},"600-00-2876-8"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (958 p.)"]
[null,null,"Collana",null,"Encyclopaedia of mass communication"]
[null,null,"Disciplina",null,"302.2"]
[null,null,"Soggetti",null,"Mass media"]
[{"$nulls":4},"Communication"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [323]-335)."]
[null,null,"Nota di contenuto",null,"Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship"]
[{"$nulls":4},"Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography"]
[null,null,null,"Sommario/riassunto","In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that "]
[{"$nulls":4},"happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However"]