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[null,"1.","Record Nr.",null,"UNINA9910459295403321"]
[null,null,"Autore",null,"Maslen Andy"]
[null,null,"Titolo",null,"The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen"]
[null,null,"Pubbl/distr/stampa",null,"London, : Marshall Cavendish Business, 2010"]
[null,null,"ISBN",null,"981-4312-13-4"]
[null,null,"Descrizione fisica",null,"1 online resource (315 p.)"]
[null,null,"Disciplina",null,"659.132"]
[{"$nulls":4},"659.1322"]
[null,null,"Soggetti",null,"Advertising copy"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index"]
[null,null,null,"Sommario/riassunto","It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut."]