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[null,"1.","Record Nr.",null,"UNINA9910458931003321"]
[null,null,"Autore",null,"Sielhorst Thomas vor der"]
[null,null,"Titolo",null,"Marketingziel Kundenbindung [[electronic resource] ] : die Kundenkarte im Einzelhandel / / Thomas vor der Sielhorst"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, : IGEL Verlag, 2009"]
[null,null,"ISBN",null,"3-86815-397-7"]
[null,null,"Edizione",null,"[1. Aufl.]"]
[null,null,"Descrizione fisica",null,"1 online resource (85 p.)"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.804"]
[null,null,"Soggetti",null,"Customer loyalty"]
[{"$nulls":4},"Consumer satisfaction"]
[{"$nulls":4},"Customer relations"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Diplom-Kaufmann (FH) Thomas vor der Sielhorst: Marketingziel Kundenbindung: Die Kundenkarte im Einzelhandel; Inhaltsverzeichnis; 1 Einleitung; 2 Ausgangssituation - Markt , Marketing und Kundenbindung im Wandel; 3 Kunden und Kundenbindung im Einzelhandel; 4 Kundenkarten; 5 Analysen im Kunden- bindungs- management; 6 Ausblick; Anhang; Quellenverzeichnis"]
[null,null,null,"Sommario/riassunto","Der Wandel des unternehmerischen Umfeldes durch gesättigte Märkte, verstärkten Wettbewerb, Austauschbarkeit von Produkten und Leistungen, erhöhte Sparneigung und Kaufzurückhaltung der Konsumenten hat es erforderlich gemacht, durch gezielte Maßnahmen zu versuchen, dieser Entwicklung entgegenzuwirken. Als eine Möglichkeit der verbesserten Kundenbindung hat sich im Konsumgüterbereich des Handels dabei die Einführung einer Kundenkarte als Schwerpunkt der Kundenbindung herauskristallisiert. Der Autor erläutert in dieser Arbeit die Zusammenhänge zwischen Kundenzufriedenheit und Kundenbindung sowie d"]
[null,"2.","Record Nr.",null,"UNINA9910778325703321"]
[null,null,"Autore",null,"Thomson Alex <1966-, >"]
[null,null,"Titolo",null,"U.S. foreign policy towards apartheid South Africa, 1948-1994 : conflict of interests / / Alex Thomson"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2008"]
[null,null,"ISBN",null,"1-282-27759-6"]
[{"$nulls":4},"9786612277597"]
[{"$nulls":4},"0-230-61728-X"]
[null,null,"Edizione",null,"[1st ed. 2008.]"]
[null,null,"Descrizione fisica",null,"1 online resource (260 p.)"]
[null,null,"Disciplina",null,"327.73068"]
[null,null,"Soggetti",null,"International relations"]
[{"$nulls":4},"Ethnology - Africa"]
[{"$nulls":4},"Diplomacy"]
[{"$nulls":4},"International Relations"]
[{"$nulls":4},"African Politics"]
[{"$nulls":4},"European Politics"]
[{"$nulls":4},"African Culture"]
[{"$nulls":4},"Foreign Policy"]
[{"$nulls":4},"Africa Politics and government"]
[{"$nulls":4},"Europe Politics and government"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; List of Tables; Preface and Acknowledgments; Introduction; 1 A Balancing Act: Key U.S. Interests and Apartheid South Africa; 2 \"Mutual Cooperation\" and \"Serious Concern\": The Truman and Eisenhower Administrations, 1948-1961; 3 \"The Best of Both Worlds\": The Kennedy Administration, 1961-1963; 4 \"A Frustratingly Difficult Set of Policy Considerations to Juggle\": The Johnson Administration, 1963-1969; 5 \"The Whites Are Here to Stay...\": The Nixon and Ford Administrations, 1969-1977; 6 \"Andy Young Is Not a Policy\": The Carter Administration, 1977-1981"]
[{"$nulls":4},"7 \"Neither the Clandestine Embrace nor the Polecat Treatment\": The Reagan Administration, 1981-19848 \"There Are Occasions When Quiet Diplomacy Is Not Enough\": The Reagan Administration, 1984-1986; 9 \"Sanctions by Themselves Do Not Represent a Policy\": The Reagan, "]
[{"$nulls":4},"Bush, and Clinton Administrations, 1986-1994; Conclusion; Notes; Index"]
[null,null,null,"Sommario/riassunto","This book charts the evolution of US foreign policy towards South Africa, beginning in 1948 when the architects of apartheid, the Nationalist Party, came to power. Thomson highlights three sets of conflicting Western interests: strategic, economic and human rights."]