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[null,"1.","Record Nr.",null,"UNINA9910458837403321"]
[null,null,"Titolo",null,"Encyclopaedia of mass media . Vol. I [[electronic resource] /] / edited by M.A. Khan"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai [India], : Himalaya Books Pvt. Ltd., 2010"]
[null,null,"ISBN",null,"1-282-84889-5"]
[{"$nulls":4},"9786612848896"]
[{"$nulls":4},"93-5043-936-0"]
[{"$nulls":4},"1-4416-7862-X"]
[null,null,"Descrizione fisica",null,"1 online resource (1065 p.)"]
[null,null,"Collana",null,"Encyclopaedia of mass media"]
[null,null,"Disciplina",null,"302.2303"]
[null,null,"Soggetti",null,"Mass media"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [351]-362)."]
[null,null,"Nota di contenuto",null,"Vol 1 COVER; Contents; Introduction; Historical Background; Fast Progress; Role in Revolution; Freedom Movement; Nationalists in Polity; Advocates of Freedom; Liberty and Obligations; Champions of Nationalism; The Great Pioneer; Double Effect; Newspapers after Independence; Rising to Occasion; Various Dimensions; New Trends; Future View; Apex Office; Press Council's Role; Bibliography; Vol 2 COVER; Contents; Genesis of News; Theory of News; Making News; Presentation of News; Progress of News; Communicating News; Importance of News; Methods of Writing; Writing with Creativity; Feature Writing"]
[{"$nulls":4},"Writing for MagazinesPurposeful Writing; Formal Presentation; Printing Technology; Process of Printing; Bibliography; Vol 3 COVER; Contents; Revolution in Information; Development of Electronic Media; Growth and Progress; Technological Progress; Technological Importance; Functional Technology; Role of Internet; Functioning of Television; Method of Telecasting; Role of Television; Radio Broadcasts; Importance of Celluloid; Bibliography"]
[null,null,null,"Sommario/riassunto","In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another "]
[{"$nulls":4},"aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with la"]