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[null,"1.","Record Nr.",null,"UNINA9910458779203321"]
[null,null,"Titolo",null,"Language as commodity [[electronic resource] ] : global structures, local marketplaces / / edited by Peter K.W. Tan and Rani Rubdy"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York, : Continuum, c2008"]
[null,null,"ISBN",null,"1-282-87357-1"]
[{"$nulls":4},"9786612873577"]
[{"$nulls":4},"1-4411-2398-9"]
[null,null,"Descrizione fisica",null,"1 online resource (243 p.)"]
[null,null,"Disciplina",null,"306.44"]
[null,null,"Soggetti",null,"Language and languages - Economic aspects"]
[{"$nulls":4},"Language and languages - Political aspects"]
[{"$nulls":4},"Language and culture"]
[{"$nulls":4},"Language spread"]
[{"$nulls":4},"Communication, International"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon --  Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han."]
[null,null,null,"Sommario/riassunto","Throughout human history, languages have been in competition with each other.   As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power"]