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[null,"1.","Record Nr.",null,"UNINA9910458614803321"]
[null,null,"Titolo",null,"The twenty-first-century media industry [[electronic resource] ] : economic and managerial implications in the age of new media / / edited by John Allen Hendricks"]
[null,null,"Pubbl/distr/stampa",null,"Lanham, Md., : Lexington Books, c2010"]
[null,null,"ISBN",null,"1-282-71312-4"]
[{"$nulls":4},"9786612713125"]
[{"$nulls":4},"0-7391-4005-1"]
[null,null,"Descrizione fisica",null,"1 online resource (311 p.)"]
[null,null,"Collana",null,"Studies in new media"]
[null,null,"Disciplina",null,"302.23"]
[null,null,"Soggetti",null,"Mass media - Technological innovations"]
[{"$nulls":4},"Digital media - Economic aspects"]
[{"$nulls":4},"Digital media - Social aspects"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile"]
[{"$nulls":4},"Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors"]
[null,null,null,"Sommario/riassunto","The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century."]