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[null,"1.","Record Nr.",null,"UNINA9910457912303321"]
[null,null,"Autore",null,"Diamond Wendy <1953-, >"]
[null,null,"Titolo",null,"Marketing information : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2004"]
[null,null,"ISBN",null,"0-7890-6006-X"]
[{"$nulls":4},"1-135-18559-X"]
[{"$nulls":4},"0-203-86246-5"]
[{"$nulls":4},"0-7890-3320-8"]
[null,null,"Descrizione fisica",null,"1 online resource (367 p.)"]
[null,null,"Disciplina",null,"658.8/3"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Strategic planning"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Co-published simultaneously as Journal of business & finance librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction -- Researching the competitive environment --  Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics."]
[null,null,null,"Sommario/riassunto","Help your patrons create effective marketing research plans with this sourcebook!  Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.  Mar"]