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[null,"1.","Record Nr.",null,"UNINA9910457789103321"]
[null,null,"Autore",null,"Chan Lawrence"]
[null,null,"Titolo",null,"Social media marketing for digital photographers [[electronic resource] /] / Lawrence Chan"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, IN, : John Wiley & Sons, c2012"]
[null,null,"ISBN",null,"1-283-33290-6"]
[{"$nulls":4},"9786613332905"]
[{"$nulls":4},"1-118-21447-1"]
[null,null,"Descrizione fisica",null,"1 online resource (274 p.)"]
[null,null,"Collana",null,"Wiley Desktop Editions"]
[null,null,"Disciplina",null,"770.688"]
[null,null,"Soggetti",null,"Photography - Internet marketing"]
[{"$nulls":4},"Commercial photography"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Social Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action Plan"]
[{"$nulls":4},"Know Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog Posts"]
[{"$nulls":4},"Turn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; "]
[{"$nulls":4},"Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; Index"]
[null,null,null,"Sommario/riassunto","Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use th"]