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[null,"1.","Record Nr.",null,"UNINA9910457756903321"]
[null,null,"Autore",null,"Lachtnáin Antóin Ó"]
[null,null,"Titolo",null,"Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin"]
[null,null,"Pubbl/distr/stampa",null,"London, : Bloomsbury, 2011"]
[null,null,"ISBN",null,"1-283-29437-0"]
[{"$nulls":4},"9786613294371"]
[{"$nulls":4},"1-4081-6328-4"]
[null,null,"Edizione",null,"[[Rev. ed.].]"]
[null,null,"Descrizione fisica",null,"1 online resource (248 p.)"]
[null,null,"Collana",null,"Business on a shoestring"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.8/72"]
[{"$nulls":4},"658.872"]
[null,null,"Soggetti",null,"Web site development"]
[{"$nulls":4},"Web sites - Design"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[{"$nulls":4},"\"First published in Great Britain in 2007 by A&C Black Publishers Ltd.\"--T.p. verso."]
[null,null,"Nota di contenuto",null,"Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index"]
[null,null,null,"Sommario/riassunto","The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition"]