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[null,"1.","Record Nr.",null,"UNINA9910457371403321"]
[null,null,"Titolo",null,"Rhetoric and politics [[electronic resource] ] : Baltasar Gracián and the new world order / / Nicholas Spadaccini and Jenaro Talens, editors"]
[null,null,"Pubbl/distr/stampa",null,"Minneapolis, MN, : University of Minnesota Press, c1997"]
[null,null,"ISBN",null,"0-8166-8791-9"]
[null,null,"Descrizione fisica",null,"1 online resource (427 p.)"]
[null,null,"Collana",null,"Hispanic issues ; ; v. 14"]
[null,null,"Disciplina",null,"868/.309"]
[null,null,"Soggetti",null,"Politics in literature"]
[{"$nulls":4},"Power (Social sciences) in literature"]
[{"$nulls":4},"Literature and society - Spain"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Introduction: The Practice of Worldly Wisdom: Rereading Gracián and the New World Order; Part I. The Politics of Modernity; Part II. Subjectivities; Part III. Representations; Part IV. The Politics of Everyday Life; Afterword: Constructing Gracián; Contributors; Index"]
[null,null,null,"Sommario/riassunto","Wide-ranging in focus, these essays demonstrate that the work of seventeenth-century Spanish Jesuit Baltasar Gracián offers insights into the deployment of rhetoric under the \"New World Order.\" \"Rhetoric and Politics will do much to stimulate a renewed interest in Gracián and in the originality of Spanish culture.\" David William Foster, Arizona State University."]
[null,"2.","Record Nr.",null,"UNINA9910153640203321"]
[null,null,"Autore",null,"Durrell Gerald"]
[null,null,"Titolo",null,"The picnic and suchlike pandemonium / / Gerald Durrell"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York : , : Open Road Integrated Media, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"Descrizione fisica",null,"1 online resource (138 pages)"]
[null,null,"Disciplina",null,"590.92"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910793054203321"]
[null,null,"Autore",null,"Fisher Patricia H (Patricia Holts)"]
[null,null,"Titolo",null,"Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller"]
[null,null,"Pubbl/distr/stampa",null,"Chicago, : American Library Association, 2006"]
[null,null,"ISBN",null,"0-8389-9144-0"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 135 pages) : illustrations"]
[null,null,"Disciplina",null,"021.7"]
[null,null,"Soggetti",null,"Libraries - United States - Marketing"]
[{"$nulls":4},"Libraries - Public relations - United States"]
[{"$nulls":4},"Library planning - United States"]
[{"$nulls":4},"Strategic planning - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets."]
[null,null,null,"Sommario/riassunto","In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors’ many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library Use marketing planning to create and position "]
[{"$nulls":4},"new and existing services and programs Implement and track the plan then evaluate results Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide."]