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[null,"1.","Record Nr.",null,"UNINA9910457358003321"]
[null,null,"Autore",null,"Dempsey Kathy <1965->"]
[null,null,"Titolo",null,"The accidental library marketer [[electronic resource] /] / Kathy Dempsey"]
[null,null,"Pubbl/distr/stampa",null,"Medford, N.J., : Information Today, c2009"]
[null,null,"ISBN",null,"1-283-23891-8"]
[{"$nulls":4},"9786613238917"]
[{"$nulls":4},"1-57387-919-3"]
[null,null,"Descrizione fisica",null,"1 online resource (xvi, 313 p.)"]
[null,null,"Classificazione",null,"32.28"]
[{"$nulls":4},"20.08.04"]
[null,null,"Disciplina",null,"021.7"]
[null,null,"Soggetti",null,"Libraries - Marketing"]
[{"$nulls":4},"Libraries - Public relations"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff."]
[null,null,null,"Sommario/riassunto","\"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the \"real marketing\" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion.\"--Cover."]