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[null,"1.","Record Nr.",null,"UNINA9910457285203321"]
[null,null,"Autore",null,"Sullivan Luke"]
[null,null,"Titolo",null,"Hey, Whipple, squeeze this! [[electronic resource] ] : the classic guide to creating great advertising / / by Luke Sullivan ; with Sam Bennett"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, 2012"]
[null,null,"ISBN",null,"1-118-23718-8"]
[{"$nulls":4},"1-280-58955-8"]
[{"$nulls":4},"9786613619389"]
[{"$nulls":4},"1-118-22383-7"]
[null,null,"Edizione",null,"[4th ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (402 p.)"]
[null,null,"Disciplina",null,"659.13/2"]
[null,null,"Soggetti",null,"Advertising copy"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","\"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman\"--"]
[null,"2.","Record Nr.",null,"UNINA9910450730003321"]
[null,null,"Autore",null,"Gage Thomas <1603?-1656., >"]
[null,null,"Titolo",null,"The English-American : a new survey of the West Indies 1648 / / Thomas Gage ; [edited with an introduction by A.P. Newton]"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : RoutledgeCurzon, , 2005"]
[null,null,"ISBN",null,"1-134-28515-9"]
[{"$nulls":4},"1-280-25684-2"]
[{"$nulls":4},"9786610256846"]
[{"$nulls":4},"0-203-31954-0"]
[null,null,"Descrizione fisica",null,"1 online resource (466 p.)"]
[null,null,"Collana",null,"The broadway travellers"]
[null,null,"Disciplina",null,"972/.02"]
[null,null,"Soggetti",null,"Indians of Central America - Missions"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"Mexico Description and travel"]
[{"$nulls":4},"Central America Description and travel"]
[{"$nulls":4},"West Indies Description and travel"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published in 1928."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Introduction; CHAPTER ONE Of the mission sent by the Dominicans to the Philippines in the year 1625; CHAPTER TWO Of the Indian Fleet that departed from Cadiz, Anno Dom. 1625, and of some remarkable passages in that voyage; CHAPTER THREE Of our discovery of some islands, and what trouble befell us in one of them; CHAPTER FOUR Of our further sailing to St John de Ulhua, alias Vera Cruz ;  and our landing there"]
[{"$nulls":4},"CHAPTER FIVE Of our landing at Vera Cruz, otherwise St John de Ulhua, and of our entertainment thereCHAPTER SIX Of our journey from St John de Ulhua to Mexico ;  and of the moll remarkable towns and villages in the way; CHAPTER SEVEN A description of the town of Tlaxcala; CHAPTER EIGHT Concluding the rest of our journey from Tlaxcala to Mexico, through the City of Angels, and Guacocingo; CHAPTER NINE Shewing some particulars of the great and famous City of Mexico in former times, with a true description of it now, and of the Hate and condition of it the year 1625"]
[{"$nulls":4},"CHAPTER TEN Shewing my journey from Mexico to Chiapa southward, and the most remarkable places in the wayCHAPTER ELEVEN Describing "]
[{"$nulls":4},"the country of Chiapa, with the chiefest towns and commodities belonging unto it; CHAPTER TWELVE Shewing my journey from the city of Chiapa unto Guatemala, and the chief places in the way; CHAPTER THIRTEEN Describing the dominions, government, riches, and greatness of the city of Guatemala, and country belonging unto it"]
[{"$nulls":4},"CHAPTER FOURTEEN Shewing the condition, quality, fashion, and behaviour of the Indians of the country of Guatemala since the Conquest, and especially of their feasts and yearly solemnitiesCHAPTER FIFTEEN Shewing how and why I departed out of Guatemala to learn the Poconchi language, and to live among the Indians, and of some particular passages and accidents whilst I lived there; CHAPTER SIXTEEN Shewing my journey from the town of Petapa into England;  and some chief passages in the way"]
[{"$nulls":4},"CHAPTER SEVENTEEN Shewing how, and for what causes, after I had arrived in England, I took yet another journey to Rome, and other parts of Italy, and returned again to settle myself in this my countryINDEX"]
[null,null,null,"Sommario/riassunto","First published in 1928.'Can be safely named unique and can never quite lose its value.' Times Literary Supplement. 'This should be bought not borrowed.' Saturday Review The publication in 1648 of the first authentic account of the provinces of New Spain and Central America by a well-known and educated Englishman excited widespread interest, and The English-American found many readers even though the country was in the midst of revolution.  It played an important part in reviving the anti-Spanish policy of Elizabeth and describes at first hand a stage of American"]