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[null,"1.","Record Nr.",null,"UNINA9910456631603321"]
[null,null,"Autore",null,"Finklea Ben"]
[null,null,"Titolo",null,"Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea"]
[null,null,"Pubbl/distr/stampa",null,"Birmingham, UK, : Packt Publishing, 2009"]
[null,null,"ISBN",null,"1-282-29874-7"]
[{"$nulls":4},"9786612298745"]
[{"$nulls":4},"1-84719-823-6"]
[null,null,"Descrizione fisica",null,"1 online resource (280 p.)"]
[null,null,"Collana",null,"From technologies to solutions"]
[null,null,"Disciplina",null,"006.7"]
[null,null,"Soggetti",null,"Electronic information resource searching"]
[{"$nulls":4},"Search engines"]
[{"$nulls":4},"Web site development"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg"]
[{"$nulls":4},"MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition"]
[{"$nulls":4},"How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword "]
[{"$nulls":4},"Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles"]
[{"$nulls":4},"How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect"]
[{"$nulls":4},"Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags"]
[{"$nulls":4},"Views Meta tags"]
[null,null,null,"Sommario/riassunto","Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites"]