{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":37,"n_cols":5,"rows_kept":37,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[11,2,11,3],[12,2,12,3],[16,2,16,3],[16,4,16,5],[17,2,17,3],[17,4,17,5],[18,2,18,3],[18,4,18,5],[19,2,19,3],[20,2,20,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[30,2,30,3],[31,2,31,3],[35,2,35,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910454787103321"]
[null,null,"Autore",null,"Ellison Graham"]
[null,null,"Titolo",null,"The crowned harp [[electronic resource] ] : policing Northern Ireland / / Graham Ellison and Jim Smyth"]
[null,null,"Pubbl/distr/stampa",null,"London ; Sterling, Va., : Pluto Press, 2000"]
[null,null,"ISBN",null,"1-84964-032-7"]
[{"$nulls":4},"0-585-42582-5"]
[null,null,"Descrizione fisica",null,"1 online resource (224 p.)"]
[null,null,"Collana",null,"Contemporary Irish studies"]
[null,null,"Disciplina",null,"363.2/09416"]
[null,null,"Soggetti",null,"Police - Northern Ireland"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [196]-209) and index."]
[null,"2.","Record Nr.",null,"UNINA9910143588203321"]
[null,null,"Autore",null,"Taylor David <1964->"]
[null,null,"Titolo",null,"Brand vision [[electronic resource] ] : how to energize your team to drive business growth / / David Taylor"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006"]
[null,null,"ISBN",null,"1-119-20930-7"]
[{"$nulls":4},"1-282-34549-4"]
[{"$nulls":4},"9786612345494"]
[{"$nulls":4},"0-470-06094-8"]
[null,null,"Descrizione fisica",null,"1 online resource (288 p.)"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Product management"]
[{"$nulls":4},"Employee motivation"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [253] - 254) and index."]
[null,null,"Nota di contenuto",null,"Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard --  The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping."]
[null,null,null,"Sommario/riassunto","David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo"]