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[null,"1.","Record Nr.",null,"UNINA9910454713503321"]
[null,null,"Autore",null,"Singh Awadhesh Kumar"]
[null,null,"Titolo",null,"Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey"]
[null,null,"Pubbl/distr/stampa",null,"New Delhi, : New Age International (P) Ltd., Publishers, c2005"]
[null,null,"ISBN",null,"1-281-44960-1"]
[{"$nulls":4},"9786611449605"]
[{"$nulls":4},"81-224-2297-7"]
[null,null,"Descrizione fisica",null,"1 online resource (228 p.)"]
[null,null,"Disciplina",null,"307.1412"]
[null,null,"Soggetti",null,"Marketing - India"]
[{"$nulls":4},"Agriculture - India - Marketing"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"India Economic policy"]
[{"$nulls":4},"India Rural conditions"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing"]
[{"$nulls":4},"Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography"]
[null,null,null,"Sommario/riassunto","Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by "]
[{"$nulls":4},"r"]
[null,"2.","Record Nr.",null,"UNINA9910778203803321"]
[null,null,"Autore",null,"Maurer Brian A"]
[null,null,"Titolo",null,"Geographical population analysis [[electronic resource] ] : tools for the analysis of biodiversity / / Brian A. Maurer"]
[null,null,"Pubbl/distr/stampa",null,"Oxford ; ; Boston, : Blackwell Scientific Publications, 1994"]
[null,null,"ISBN",null,"1-282-23728-4"]
[{"$nulls":4},"9786612237287"]
[{"$nulls":4},"1-4443-1392-4"]
[null,null,"Descrizione fisica",null,"1 online resource (142 p.)"]
[null,null,"Collana",null,"Methods in ecology"]
[null,null,"Disciplina",null,"304.6"]
[{"$nulls":4},"574.5248"]
[null,null,"Soggetti",null,"Population biology"]
[{"$nulls":4},"Biogeography"]
[{"$nulls":4},"Biodiversity"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 119-123) and index."]
[null,null,"Nota di contenuto",null,"Geographical Population Analysis: Tools for the Analysis of Biodiversity; Contents; The Methods In Ecology Series; Preface; Acknowledgements; CHAPTER 1: Geographical population analysis and the conservation of biological diversity; CHAPTER 2: Regionalized variable theory for geographical population analysis; CHAPTER 3: Analysis of geographical range size, shape and orientation; CHAPTER 4: Analysis of geographical variation in abundance; CHAPTER 5: Geographical population dynamics; CHAPTER 6: The challenges of geographical population analysis; References; Index"]
[null,null,null,"Sommario/riassunto","Conservation biology -- using concepts from traditional resource management and modern population biology to preserve biological diversity -- has emerged as one of the most important areas of ecology In order to really understand the problems of decreasing diversity and the solutions to maintaining it, the attention of ecologists must be focused on larger spatial and temporal scales than they are used to. The book discusses methods and statistical techniques that can be used to analyze spatial patterns in geographic populations. These techniques incorporate ideas from fractal geometry to devel"]